Brands Activation Manager

TN United Kingdom; Northampton; On-site; GBP 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic individual to lead the regional activation of its Signature Brands portfolio. This role involves building strong relationships with clients, driving sales growth, and effectively managing promotional activities. The ideal candidate will possess exceptional organizational skills, a proactive leadership approach, and the ability to capitalize on market opportunities. Join a fast-growing company that values customer service and offers a vibrant work environment where your contributions can make a significant impact. If you are passionate about brand development and have a knack for creating compelling propositions, this opportunity is perfect for you.

Qualifications

• Strong client relationship management and B2B experience required.
• Fluency in Excel and ability to prioritize tasks effectively.

Responsibilities

• Own and activate regional strategy for Signature Brands portfolio.
• Create relationships with account managers to drive portfolio growth.
• Manage POS placement and promotional programs effectively.

Skills

Prioritization and time management

Client relationship management

Target and performance navigation

Regional plan development

Fluency in Excel

B2B experience

Tools

Excel

Job description

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LWC Drinks Ltd provides licensed establishments with all their bar and sundry supplies. However, we are more than just a distributor, becoming the fastest growing privately owned drinks company in Britain, placing 24th in the Sunday Times PWC Profit Track 100. Our aim is to provide the best customer service in the industry, employing over 1,500 people, at 17 depots across the UK, with a Support Centre and Hub Distribution Centre based in Manchester.

Overview

To own and activate internal and external regional activation of Signature Brands portfolio development strategy. Be accountable for the delivery of annual objectives across Distribution, Volume, ROS, Cash and GP %.

Main Duties

1. Demonstrate deep understanding of portfolio brands and capability to deliver compelling and irresistible retailer propositions, including the ability to make cocktails.
2. Create effective relationships with regional account managers and provide training and support which inspires step-jumped portfolio growth.
3. Mobilise regional telesales to accelerate portfolio growth.
4. Maintain existing and drive new distribution of Signature Brands products.
5. Grow Rate Of Sale of Signature Brands via activation of portfolio investment plans.
6. Expand range and presence of Signature Brands portfolio through activation of Innovation launch strategy.
7. Demonstrate expertise in Investment tactics to maximise margins.
8. Assess and activate events which deliver positive ROI dynamics.
9. Management of POS placement, merchandising and sampling.
10. Host and attend key account sampling and promotional programmes (which you may run).
11. Create bespoke cocktail menus to maximise Signature share of menu and tailored drinks to suit customer base of accounts.
12. Build social media coverage and capture consumer and customer networks to maximise reach of sampling and events.
13. Act as a Brand owner across any given region.

Knowledge and Experience

Key Skills: Functional

1. Able to prioritise tasks and organise time efficiently.
2. Develop and maintain close relationships with new and existing clients.
3. Target and performance navigation.
4. Regional plan development knowledge; maintain and strengthen brand image consistently including growth.
5. Fluency in Excel.
6. B2B experience.

Key Skills: Behavioural

1. Act as Brand owner across any given region.
2. Able to consistently deliver.
3. Proactive leadership skills and the ability to mobilise others.
4. Reactive to current events, able to capitalise on any positive PR or Marketing opportunities.
5. Drive to progress and excel in role.

If you wish to apply, please send your CV and a covering letter (stating your current salary and location), along with the job reference (Job Ref: 110425SW) in the title of your E-mail to .