Branded Content Campaign Lead

The New York Times; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

The New York Times is seeking an Audience Manager based in London to lead end-to-end branded content distribution campaigns across on-site and off-site channels. You will shape audience strategies, drive campaign optimisation and provide measurement insights in collaboration with editorial, production and sales teams.

You will translate data into compelling client stories, build trusted relationships and stay ahead of evolving media formats, including social, video, audio and editorial content.

Qualifications

• Campaign management using Google Ads Manager, Pressboard and social ads.
• Data analysis and storytelling to explain the 'why' behind results.
• Experience managing stakeholders in a client-facing role.
• Ability to juggle multiple projects in a fast-paced environment.

Responsibilities

• Schedule, manage and optimise distribution campaigns across on-site placements, social media channels and third-party distribution networks.
• Develop weekly and end-of-campaign performance reports that translate campaign metrics into actionable insights for clients and internal stakeholders.
• Advise editorial, production and design teams on branded content best practices, new formats and distribution strategies.
• Partner with sales, strategy and creative teams during pre-sale to support pitches with audience insights, best practices and performance benchmarks.
• Manage multiple campaigns simultaneously while collaborating with cross-functional teams across international markets.
• Research audience behaviour, advertising trends and the competitive landscape to inform campaign strategy and identify new opportunities.
• Share campaign learnings and best practices to continually improve creative performance.
• Support the development and delivery of campaign effectiveness and brand measurement solutions, including brand lift studies and attention-based methodologies.
• Evaluate emerging measurement tools and vendor partnerships to expand T Brand Studio International's measurement capabilities.
• Collaborate with internal teams and external partners to test and scale new measurement frameworks that demonstrate business outcomes beyond traditional engagement metrics.

Skills

Campaign management

Data analysis

Stakeholder management

Multi-project handling

Tools

Google Ads Manager

Pressboard

Social media ads

Job description

The New York Times is seeking an Audience Manager based in London to lead end-to-end branded content distribution campaigns across on-site and off-site channels. You will shape audience strategies, drive campaign optimisation and provide measurement insights in collaboration with editorial, production and sales teams.

You will translate data into compelling client stories, build trusted relationships and stay ahead of evolving media formats, including social, video, audio and editorial content.