Branded Content Campaign Lead

thenewyorktimes; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Equal opportunity employer

Job summary

The New York Times is hiring an Audience Manager for its T Brand Studio in London. You will lead branded content distribution campaigns across on-site and social channels, translating data into compelling client insights and business impact.

You’ll work with editorial, production and sales teams across London, Paris, Singapore and New York to optimise performance. Success relies on a strong understanding of media formats—social, video, audio and editorial—and a proactive mindset to explore new

Qualifications

• Campaign management experience with ad tools (Google Ads Manager, Pressboard, social platforms).
• Data analysis and storytelling beyond the surface results.
• Experience managing stakeholders in a client-facing role.
• Ability to handle multiple projects in a fast-paced environment.

Responsibilities

• Schedule, manage and optimise distribution campaigns across on-site and social channels.
• Develop weekly and end-of-campaign performance reports translating metrics into insights.
• Advise editorial, production and design teams on branded content best practices and distribution strategies.
• Support pitches with audience insights and performance benchmarks during pre-sale.
• Collaborate across cross-functional teams in international markets to manage multiple campaigns.

Skills

Campaign management

Data analysis & storytelling

Stakeholder management

Multi‑project management

Tools

Google Ads Manager

Pressboard

Facebook/Instagram/Youtube/TikTok Ads

MRI

Ipsos Affluent

GWI

Google Analytics

Job description

The New York Times is hiring an Audience Manager for its T Brand Studio in London. You will lead branded content distribution campaigns across on-site and social channels, translating data into compelling client insights and business impact.

You’ll work with editorial, production and sales teams across London, Paris, Singapore and New York to optimise performance. Success relies on a strong understanding of media formats—social, video, audio and editorial—and a proactive mindset to explore new