Brand Strategy Manager

Hirehoot; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing agency in London is seeking a Brand Strategist with over 5 years of experience to lead research-driven projects, craft creative briefs, and ensure cohesive brand messaging. The ideal candidate will provide strategic insights, conduct customer research, and work collaboratively across teams to execute impactful brand strategies. This position is perfect for proactive individuals thriving in a dynamic environment.

Qualifications

• 5+ years as a Brand Strategist in an agency or in-house brand team.
• Strong understanding of research methodologies and data analysis in Excel.
• Exceptional analytical skills—able to ask the right questions and find answers.

Responsibilities

• Lead brand strategy projects including campaign strategies and messaging frameworks.
• Design and conduct research studies to uncover customer insights.
• Present findings, strategies, and recommendations to senior leadership.

Skills

Brand Strategy

Data Analysis

Communication Skills

Research Methodologies

Creative Brief Writing

Job description

We’re looking for a Brand Strategist with 5+ years of experience to join our growing team. In this role, you’ll lead research-driven projects that inform strategic marketing decisions, craft compelling creative briefs, and ensure brand consistency across all customer touch points. You’ll collaborate with teams across marketing, creative, product, communications, and sales to develop and execute impactful brand strategies.

Key Responsibilities:

• Brand Strategy:Lead brand strategy projects including campaign strategies,messaging frameworks,customer journeys,and positioning strategies from research to execution,launch,and performance measurement.
• Analyze structured and unstructured data using the 4C framework to inform strategy.
• Translate research into clear,compelling creative briefs.
• Ensure brand-consistent messaging across marketing,product,and communications.
• Stay current on industry trends,competitive messaging,and marketing best practices.
• Research:Design and conduct research studies to uncover customer insights and market trends.
• Translate findings into actionable recommendations based on company goals.
• Marketing Organization partnership:Manage relationships with research agencies and internal stakeholders.
• Foster alignment across teams while balancing feedback with strategic integrity.
• Present research findings,strategies,and recommendations to senior leadership and creative teams.
• Implement best practices for research,competitive tracking,and brand consistency.
• Contribute to a culture of curiosity,learning,and strategic excellence.

Qualifications & Skills:

• 5+ years as a Brand Strategist in an agency or in-house brand team.
• Strong understanding of research methodologies and data analysis in Excel.
• Exceptional analytical skills—able to ask the right questions and find answers.
• Ability to distill complex ideas into clear,actionable insights.
• Excellent written and verbal communication—skilled at crafting narratives and persuasive messaging.
• Experience managing research agencies,designing surveys,and leveraging data for strategy.
• Proactive, curious,and thrives in a fast-paced environment.