Brand Strategist & Copywriter

Craft Agency Ltd.; Greater London; On-site; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Pension

Medicash

Cycle to Work scheme

Funded training and conferences

Studio lunch cooked daily

20 days holiday rising to 25

Christmas closure and bank holidays

Job summary

Craft Agency Ltd. in London seeks a Brand Strategist to shape naming, positioning and launch language for AI-powered projects across gaming, fashion and culture.

You will interrogate briefs, run stakeholder interviews and own category depth, delivering language that resonates with customers, investors and government bodies. You combine strategy craft with genuine writing ability, and AI fluency is non-negotiable for this one.

Qualifications

• Brand strategist with 3–7 years of experience in brand-led studios or consultancies.
• Strong skills in naming, positioning, and tone of voice.
• Excellent writing ability and clarity for diverse audiences.
• AI fluency is non-negotiable for this role.

Responsibilities

• Interrogate briefs and run stakeholder interviews with founders and engineers.
• Audit crowded categories for uncontested ground and craft launch language.
• Develop naming, propositions and manifestos for client projects.
• Report collaboratively to the two founding partners from engagement start.
• Own depth in AI, robotics, games, fashion, culture and food projects.

Skills

Strategy craft

Naming

Propositions

Tone of voice

Writing ability

AI fluency

Job description

This globally renowned independent design studio works with deep tech and AI innovation at its core. The work spans a range of categories, from cutting-edge gaming and entertainment, luxury fashion and lifestyle, to independent food and hospitality brands.

This is a hybrid role where strategy and copywriting will be in the same pair of hands, safe and at the front of every project this team runs.

The Role

Many of the clients are building things so new the language doesn’t exist yet – their own explanation is either too technical to land or so flattened it loses meaning. Your job is finding words that are true and still make sense to a customer, an investor or a government.

You’ll interrogate briefs, run stakeholder interviews with founders and engineers, and audit crowded categories for uncontested ground. Then you’ll write the naming, the propositions, the manifestos, the launch language – work that reaches clients with minimal editing. You report collaboratively to the two founding partners, in the room from the start of engagements rather than after the thinking is done. The team is twelve, running eight or nine projects at once, spanning AI infrastructure, robotics, games, fashion, culture and food. No dedicated research team – you own that depth yourself.

The Package

• £50,000 – £60,000
• Hybrid working
• Annual progression reviews
• 20 days holiday, rising to 25 over five years, plus Christmas closure and bank holidays
• Pension, Medicash, Cycle to Work scheme
• Funded training and conferences
• Studio lunch cooked daily by the in-house chef

The Person

A Brand Strategist with three to seven years behind you, likely from a smaller brand-led studio or a larger consultancy where you have the instinct but want more range.

You combine strategy craft – positioning, propositions, naming, tone of voice – with genuine writing ability, whether you arrived through planning, editorial or copywriting. Last but not least, AI fluency is non-negotiable for this one.