Brand Strategist

Dentsu Aegis Network; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global creative agency in London is seeking a midweight brand strategist to lead brand strategy on key accounts and collaborate on larger projects. The ideal candidate should have 3+ years of experience in brand planning, a strong command over media strategies, and the ability to build senior client relationships. This position offers a permanent contract and flexible working arrangements, catering to a diverse workforce.

Benefits

Competitive salary

Tailored benefits package

Flexible working arrangements

Qualifications

• 3+ years brand planning experience in a top brand or advertising agency.
• Experience with creative work across a range of media.
• Ability to build relationships with clients and present confidently.

Responsibilities

• Manage day-to-day brand strategy on key accounts.
• Build relationships with marketing leadership clients.
• Support pitch teams to win new business.

Skills

Brand planning experience

Creative work across media

Client relationship building

Understanding of marketing theories

Research methods knowledge

Insight generation tools

Measurement and effectiveness frameworks

Brand development experience

Collaborative spirit

Tools

GWI

YouGov

WARC

Job description

Job Description:

A BIT ABOUT US

Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of“Building Brands for What’s Next,”Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

ROLE PURPOSE

We’re looking for a midweight brand strategist to run day-to-day business on smaller accounts, and work with a Strategy Director on bigger projects and pitches.

You’ll be a brand specialist, with strong capabilities in social, and the ability to work in a multi-disciplinary team to generate truly media-agnostic strategies for innovative creative ideas.

You will have experience and confidence across the full range of strategy skills: from research methods to effective measurement, from marketing theory to inspiring presentation skills – and maybe be an expert in some of them. You’ll have authority beyond your years AND a desire to roll up your sleeves and get stuck into creative reviews.

The right candidate will be innately curious, ambitious, with a real hunger to learn more and push for the most creative and effective work.

KEY RESPONSIBILITIES

• Day-to-day running of brand strategy on key pieces of business, with minimal support from a Strategy Director.
• Building relationships with marketing manager / director level clients.
• Representing brand strategy in cross-discipline teams within Dentsu.
• Supporting pitch teams to win new business.
• Helping to train client leadership in strategy.
• Being a champion for effectiveness and relentlessly pursuing better creative work.
• Contributing to agency and strategy team culture e.g. through training and inspiration sessions.

QUALIFICATIONS & SKILLS

• 3+ years brand planning experience, including day-to-day running of a piece of business, in a top brand / advertising agency.
• Track record of getting to interesting creative work across a range of media – including TVC, OOH, social, content, and experiential.
• Proven experience of briefing and developing creative work with teams.
• Experience of building relationships with clients, along with a proficiency in writing presentations and presenting with confidence.
• Understanding of key marketing theories (e.g. laws of growth, the works of Binet and Field, behavioural economics) and an ability to fluently apply these to strategy work.
• Knowledge of current and emerging research methods, including their strengths and weaknesses and likely outputs.
• Ability to synthesise 4Cs information to create new and provocative insights that we can use to develop more interesting and effective work.
• Confident use of key tools for insight generation e.g. GWI, YouGov, WARC. Fluent use of planning tools and templates e.g. planning cycle, ecosystem models
• Understanding of measurement and effectiveness frameworks, what the key KPIs for a given campaign might be, and proxies for success. Clarity on how we might begin to measure these and ability to discuss implications with clients.
• Experience of developing a brand, and of being a brand guardian.
• An infectious passion for the craft that will inspire clients and colleagues, with a desire to get the most out of Dentsu’s data and media offering.
• A collaborative spirit, wanting to bring joy and a sense of play into the work – and to contribute to our agency culture.

WORKING WITH US

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

WHAT WE OFFER

• This is a permanent role
• The team is based in our London office but operates under flexible working arrangements. The team are currently in the office every Tuesday, Wednesday and Thursday.
• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

INCLUSION & DIVERSITY

Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

#LI-DC

Location:

London

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent