Brand Sales Manager

via; London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading company in the premium F&B sector in London is seeking an On Trade Account Manager. You will manage key accounts and develop new business opportunities while acting as a brand ambassador. Ideal candidates have experience in premium bars or pubs and a passion for the industry. Competitive salary with bonuses and additional benefits offered.

Benefits

Discretionary bonus

Product and merchandise discounts

25 days holiday + birthday off

2 volunteering days per year

Private healthcare

Company pension

Social events and team activities

Qualifications

• Experience as an On Trade Account Manager or success as a GM/Supervisor in a premium bar or pub.
• Strong understanding of sales in the on-trade.
• Ability to build strong relationships.

Responsibilities

• Manage and grow key on-trade accounts across Central London.
• Develop new business opportunities and partnerships.
• Act as a brand ambassador.

Skills

Commercial awareness

Communication skills

Relationship-building skills

Organizational skills

Sales techniques

Job description

Overview

We're looking for an ambitious On Trade Account Manager to join a market leader in the premium F&B sector. Covering Central London, you'll build strong relationships, drive sales, and bring our premium brand to life across one of the most exciting markets in the UK.

This role is ideal not only for experienced Account Managers, but also for General Managers and Supervisors from premium bars or pubs who are looking to make the move into sales. If you understand what it takes to deliver great service from the other side of the bar, and know how to sell to GMs because you've been there yourself - we'd love to hear from you.

What You'll Do

• Manage and grow key on-trade accounts across Central London.
• Develop new business opportunities and partnerships.
• Act as a brand ambassador, ensuring perfect execution at every touch point.
• Deliver engaging trade marketing initiatives, training, and tastings.
• Use market insights to stay ahead of trends and maximise opportunities.

What We're Looking For

• Experience as an On Trade Account Manager OR proven success as a GM/Supervisor in a premium bar or pub.
• Strong commercial awareness and understanding of how to build sales in the on-trade.
• Excellent communication, organisation, and relationship-building skills.
• A passion for the premium food & beverage industry.

Bonus points if you have:

• Experience creating trade marketing strategies.
• Knowledge of emerging trends in premium and artisan drinks.
• Leadership or mentoring experience.

What We Offer

• £40,000 salary + discretionary bonus
• Discounts on products and merchandise
• 25 days holiday + birthday off
• 2 volunteering days per year
• Private healthcare & company pension
• Social events and team activities

This is your chance to make the step from running premium venues into driving premium sales, or to take your existing account management career to the next level with a market leader in the premium F&B sector