Brand Propositions Executive

Sainsbury's; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading retailer in the UK seeks a Brand Propositions Executive for Argos, responsible for enhancing market positioning through innovative brand strategies. This role offers exciting opportunities for collaboration and creativity, alongside a comprehensive benefits package and commitment to employee development.

Benefits

Colleague discount of up to 15%

Performance-related bonus up to 10%

Annual holiday allowance plus buy additional week

Pensions scheme and life cover

Employee assistance programme

Qualifications

• Dynamic and creative professional with expertise in brand strategies.
• Deep understanding of market trends and consumer insights.
• Exceptional communication and storytelling skills.

Responsibilities

• Conduct market research to identify trends and preferences.
• Develop brand propositions that resonate with target customers.
• Monitor performance of brand initiatives and recommend improvements.

Skills

Group collaboration

Market research

Strategic thinking

Communication

Customer insight analysis

Job description

Brand Propositions Executive Argos

In a nutshell

As a Brand Propositions Executive for Argos, you will play a crucial role in developing and executing brand strategies, bringing these ambitions to life through creating distinctive, bold, differentiating propositions to enhance our market positioning and drive customer engagement.

Why join us

Joining Sainsbury's as a Brand Propositions Executive means becoming part of a renowned company that is a leader in the retail industry. We are dedicated to creating compelling brand propositions that resonate with our customers and drive business growth. As a member of our team, you will have the opportunity to work alongside talented professionals in a collaborative and creative environment, where your ideas and contributions will make a real impact. We value innovation, diversity, and continuous learning, and offer our employees a range of development opportunities to enhance their skills and advance their careers. With a focus on work-life balance and a variety of attractive benefits, joining us means being part of a dynamic and supportive organisation that is passionate about delivering exceptional experiences to our customers.

What I am accountable for

• Conducting market research and consumer insights analysis to identify market trends and customer preferences.
• Collaborating with cross-functional teams to develop compelling brand propositions that resonate with our target customers, align with the company's objectives, and set the creative juices of our brand communication and channel teams on fire
• Gaining key stakeholder input, buy in and alignment to our brand plans and propositions
• Involved in shaping and executing marketing campaigns, ensuring consistency with our brand identity and messaging.
• Monitor and evaluate the performance of brand initiatives, tracking key metrics and identifying areas for improvement.
• Contribute to the successful implementation of our brand strategies and the overall growth of our business.

What I need to know and show

• You are a dynamic and creative professional passionate about developing compelling brand strategies and propositions.
• With a deep understanding of the market and consumer insights, you have the expertise to identify customer needs, preferences, and trends, and translate them into innovative and impactful brand propositions.
• Your exceptional communication and storytelling skills enable you to collaborate effectively with cross-functional teams to bring these propositions to life, ensuring alignment with our brand values and objectives.
• Your strategic mindset combined with attention to detail, enables you to drive the development and execution of brand propositions and initiatives that resonate with our target audience, enhance brand awareness, and contribute to the overall success of Argos and the wider Sainsbury's business.

#LI-SM1

Qualifications

We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.

Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.

Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).

Responsibilities

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.