Brand & Product Communication Manager - Conversion & Post-Purchase Marketing

Sony Corporation; Weybridge; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading technology firm in Weybridge seeks a Brand & Product Communication Manager to enhance conversion and post-purchase marketing. The role focuses on shopfront displays and CRM strategies to improve customer journeys. Candidates should have a strong marketing background and exceptional organizational skills.

Benefits

Access to a gym

Onsite canteen

Flexible working policies

Volunteering allowances

Qualifications

• Background in marketing communications.
• Ability to coordinate multiple stakeholders.
• Experience with CRM strategies.

Responsibilities

• Ensure successful product launches through effective shopfront displays.
• Develop and execute post-purchase CRM strategies.
• Analyze CRM data and propose KPIs.

Skills

Experience in a marketing role

Shopfront/retail/display management

Project management experience

Excellent communication skills

Strong time-management skills

Job description

Brand & Product Communication Manager - Conversion & Post-Purchase Marketing page is loaded

Brand & Product Communication Manager - Conversion & Post-Purchase Marketing

Apply locations Weybridge time type Full time posted on Posted Yesterday job requisition id JR-118070

The job purpose of Brand & Product Communication Manager is to ensure excellent and effective communication activity and asset creation to improve conversion and post purchased led activities for all European markets, for our amazing Personal Entertainment products i.e. headphones, portable speakers etc.

This is role where your work will be product-launch project based, and your focus will be between two key areas:

• Shopfront display : This is where you will ensure our exciting product launches are a success. We plan for two/three months ahead of launch, consider how to showcase the shopfront/display/POS, and then execute the design and implementation based on product strategy.

• Post -Purchase Marketing Communication: This is the communications part of your role, where you will d evelop and execute CRM strategies using 1st and 3rd party data to optimi s e pre / post-purchase customer journeys.

We would love to hear from you if you have a marketing communications background, with knowledge of display/shopfront marketing for a B2C or consumer products company. It will be vital that you are able to coordinate multiple-stakeholders and partners across all of Europe. As such, you should be exceptionally well organised, able to prioritise, but also able to communicate well when managing expectations on expected delivery dates.

You will :

Shopfront Display and Asset Management :

• Display type, backboard, and product sample supply/installation in partnership with agencies

• Create visual guidelines , manage translation, KPIs, and act as liaison across E U market for shopfront displays .

• Brief teams & agencies on POS material , inlay content creation , c onfirm compatibility for demo modules.

CRM Data Analysis & Content Planning :

• Collect, analyse and improve 1P data usage, and d esign CRM strategies for pre /posts -purchase audiences .

• Be main contact point for 3rd party CRM conversion activations, a naly s e and report on 3P/Retailer CRM data .

• P ropose KPIs based on global direction and share progress / reports on activities with global marketing team.

You will bring :

• Experience in a marketing role with shopfront/retail/display management responsibilities

• Project management experience and 3 rd party (agency) management experience

• Good understanding of budgeting, analysis, and ROI measurement

• Regular report with some analytics, mainly to measure launch success post execution

• Excellent communication, relationship building and collaborative working skills

• Excellent time-management and organizational skills

Your new office

Based at the Weybridge office , you will enjoy a vibrant and friendly working environment . We have an onsite canteen with a wide range of options available, and a barista style coffee shop . There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator, with classes on set days in the mornings, at lunch and after work hours. We have a staff car park which includes electric charging points , an undercover and secure bike rack (useful if you’ve made the most of the Cycle-to-Work scheme), or if you will use public transport we have a shuttle bus service that regularly runs between train station and the office at peak times.

Take a look at our video tour of the Weybridge site here: https://www.youtube.com/watch?v=3lwbMOzjoVA

L ife at Sony

We ensure c ompetitive salaries and benefits by using established benchmarking . W e encourage healthy w ork- li fe b alance supported by hybrid and flexible working policies. We are a positive c ommunity who dream big together , respect each other, and enjoy a collaborative culture .

We like to celebrate our colleagues who make a real difference using our r ecognition platform . We also provide access to numerous services and platforms for all aspects of w ellbeing . We l isten to our people through conversations and surveys, r espect their suggestions, then act on them. We also provide allowances for v olunteering days so that our staff can support the causes they are most passionate about.

You can build your career around you with our fantastic range of l earning & p ersonal d evelopment program s to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countr ies, with a supportive m obility team to support you if you take that leap!

Bring your uniqueness to Sony

We are passionate about creating a culture that promotes equ ity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony’s purpose – ‘to fill the world with emotion, through the power of creativity and technology ’. We want you to bring your unique self to work and help shape our culture.

We are Sony Europe

Our people collaborate in an environment of respect , integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique.

With offices in 28 European countries , Sony Europe caters to consumer , professional , semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale .

Bring your passion , creativity and ambition s to Sony Europe. Apply now, and let’s create the future together.

Equal Opportunity

Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.

Disability Accommodation for Applicants to Sony Europe

Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at [e-mail] or by mail to: Sony Europe Limited , Human Resources Department, the Heights , Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for , and the accommodation required .

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About Us

We drive Sony’s leading Entertainment, Technology & Services business for consumer and professional markets, as well as Imaging & Sensing Solutions business, across Europe.

Throughout all our fields including AI, biotech, or software solutions, from R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony's purpose to fill the world with emotion through the power of creativity and technology.

Awards & Recognitions

Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour , religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.

Disability Accommodation for Applicants to Sony Europe

Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at [e-mail] or by mail to: Sony Europe B.V, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for, and the accommodation required .