Brand PR Manager, Upper Luxury

Intercontinental Hotels Group; Windsor; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading hospitality brand based in Windsor is seeking an Upper Luxury PR Manager to develop impactful PR campaigns. The ideal candidate will have over 5 years of experience in luxury communications and strong media relations skills. You will create compelling narratives that enhance brand prestige and manage agency partners for deliverable campaigns. Join a collaborative team that shapes the story of elite luxury brands.

Qualifications

• 5+ years in external communications, preferably in luxury or hospitality.
• Strong media relations skills and network in luxury media.
• Exceptional writing and storytelling abilities.

Responsibilities

• Lead development of global earned media strategies.
• Create compelling narratives and press materials.
• Manage agency partnerships for high-performing campaigns.
• Build media and influencer relationships in luxury space.
• Integrate earned media into brand and marketing plans.

Skills

External communications

Media relations

Writing and storytelling

Multi-market campaign management

Networking in luxury media

Job description

Overview

We are seeking a dynamic and visionary Upper Luxury PR Manager, based in our global HQ in Windsor, to craft captivating narratives that resonate with a global audience of elite travellers. In this high-impact role, you will unleash creativity to design bold, newsworthy PR campaigns that enhance brand prestige and drive tangible commercial success. Join a collaborative team at the heart of IHG's Luxury & Lifestyle growth area, with access to global resources and opportunities to shape the story of some of the world’s most esteemed luxury brands.

Responsibilities

• Lead the development and execution of global earned media strategies and consumer PR campaigns for our Upper Luxury brands.
• Create compelling narratives and press materials that set our brands apart and position us at the heart of the luxury category.
• Manage agency partners across key markets to ensure aligned, efficient and high-performing campaigns.
• Build strong media and influencer relationships, especially within the luxury, travel and lifestyle space.
• Collaborate across functions to integrate earned media into broader brand and marketing plans.

Qualifications

• 5+ years in external communications, with experience in luxury and/or hospitality sectors a must.
• Strong media relations skills with an existing network in premium or luxury media.
• Exceptional writing and storytelling abilities, with an eye for brand tone and detail.
• Experience managing PR agencies and delivering multi-market campaigns.
• A global outlook, commercial mindset, and passion for the luxury consumer landscape.