Brand Planner

ZipRecruiter; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading energy company in London seeks an experienced Brand Planner to enhance its consumer brand portfolio. The candidate will develop brand strategies, monitor brand health, and ensure campaign consistency. This full-time hybrid role involves collaboration across teams to execute initiatives that drive brand growth and align with customer insights. Ideal for someone with strong analytical skills and brand strategy experience.

Qualifications

• Hands-on experience developing brand strategy, including positioning and messaging frameworks.
• Expertise in brand measurement tools and ability to link brand activity with business impact.
• Strong analytical skills to identify strategic opportunities from data.

Responsibilities

• Shape and refine brand positioning to support business objectives.
• Monitor market trends to uncover opportunities for brand growth.
• Ensure consistent brand expression across all touchpoints.

Skills

Brand strategy development

Brand measurement tools expertise

Analytical skills

Stakeholder management

Integrated brand initiatives

Job description

Job Description

Join a dynamic energy company looking for an experienced Brand Planner to enhance its UK consumer brand portfolio through close collaboration with insight, creative, media, and proposition teams. This role involves owning brand health metrics and ensuring consistent brand representation across product launches and integrated campaigns. The Brand Planner will translate commercial goals into effective brand and marketing strategies—shaping audience targeting, messaging, channel selection, and communications. Acting as the go-to expert on proposition packaging, they will also leverage their understanding of customer needs and market dynamics to identify new opportunities and help craft compelling, differentiated brand narratives.

The role is Hybrid, with one day a week being based in their London office. It is a full-time role.

Accountabilities:

• Brand & Marketing Strategy – Shape and refine our brand positioning to support business objectives, meet customer needs, and stand out in the market. Collaborate with insights and media teams to build strong measurement frameworks that clearly link marketing efforts to brand performance.
• Brand Health Management – Continuously monitor customer and market trends to uncover opportunities for brand growth. Work with cross-functional marketing teams to execute focused initiatives—from messaging updates to campaign rollouts—that drive measurable brand improvements.
• Brand Expression & Consistency – Partner with creative and marketing teams to ensure campaigns are rooted in customer insight and aligned with our brand narrative. Help maintain a consistent voice across all touchpoints, reinforcing brand equity and distinctiveness over time.
• Proposition Marketing Strategy – Collaborate with proposition teams to shape how new offerings are positioned and introduced to the market. Develop communication and targeting strategies early on, and support implementation teams to test, evaluate, and scale the approach effectively.

Knowledge and Skills:

• Hands-on experience developing brand strategy, including positioning, architecture, and messaging frameworks.
• Expertise in brand measurement tools and proven ability to link brand activity with key metrics and business impact.
• Deep understanding of how to build brand equity through owned, earned, and paid media channels.
• Strong analytical skills with a talent for identifying strategic opportunities from customer, competitor, and market data.
• Experience working across teams to deliver cohesive, integrated brand initiatives.
• Confident stakeholder manager with the ability to influence and align in complex organisational environments.
• Proven ability to maintain consistent brand across channels and ensure alignment with tone and values.
• Skilled in translating propositions into relevant, engaging, and differentiated consumer-facing marketing strategies.
• Experience supporting proposition teams to enhance brand fit and customer appeal.
• Ability to balance long-term brand building with short-term performance demands in a dynamic environment.
• Experience in regulated or complex sectors (e.g., energy) is a plus.

Please note:

This vacancy is being advertised by Rullion Ltd acting as an employment business.

Since 1978, Rullion has been securing exceptional candidates for a range of clients; from large well-known brands, to SMEs and start-ups. As a family-owned business, Rullion’s approach is credible and honest, focused on building long-lasting relationships with both clients and candidates.

We celebrate and support and are committed to ensuring equal opportunities for both employees and applicants.