Brand Performance Account Director

The7stars; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Uncounted holiday

Wellbeing days

Discretionary summer profit share and

Christmas bonus

Hybrid and flexible working

Work from anywhere

Personalised training and coaching

Vitality private medical insurance

Medicash healthcare cashback

Employee Assistance Programme

Enhanced family-friendly policies

Life Assurance and Critical Illness

Long-term profit share scheme

Personal finance advice and support

Electric vehicle scheme

Job summary

the7stars is seeking a Brand Performance Account Director to lead integrated media planning and client leadership for a British home appliances brand. You will bridge brand-building and performance, align trading priorities with marketing goals, and drive measurable commercial results.

You will work closely with marketing and trading teams, translating data into strategic media recommendations while developing the agency's digital knowledge and refreshing media strategies to grow future demand

Qualifications

• Integrated media planning across traditional and digital channels.
• Technical understanding of paid search, paid social, programmatic and analytics.
• Ability to connect media activity with business outcomes and sales performance.

Responsibilities

• Lead integrated media planning across traditional and digital channels to deliver brand and commercial objectives.
• Build and deepen client relationships, understanding business priorities and respond to in-market performance.
• Translate sales data and market signals into actionable media recommendations.
• Define roles of channels from TV to paid search, social and programmatic.
• Use campaign reporting and effectiveness studies to assess performance and drive improvements.
• Develop test-and-learn approaches to validate recommendations and inform future investments.
• Coordinate specialist teams to deliver joined-up plans and build digital knowledge across the team.
• Bring new ideas and proactive recommendations to improve the client's business.

Skills

Integrated media planning

Digital performance

Commercial thinking

Analytical confidence

Client leadership

Proactive approach

Job description

We're looking for a Brand Performance Account Director to join the Planning & Client Leadership team at the7stars, working primarily across a well-established British home appliance brand.

This is a role that brings together integrated media planning, digital performance and client leadership, with a strong focus on delivering measurable commercial results.

The client operates in a highly competitive consumer market, where the balance between longer-term brand building and shorter-term performance activity is an important strategic consideration. We're looking for someone who understands both worlds and can bring them together, developing media strategies that build future demand while continuing to drive sales today.

You'll be a senior day-to-day contact for the client, working closely with its marketing and trading teams to understand commercial priorities, respond to in-market performance and identify opportunities to improve effectiveness.

It's an opportunity for someone who enjoys getting close to the detail, using data to inform decisions and bringing their own thinking to the table, rather than simply managing the delivery of an existing media plan.

What you'll be doing

• Leading integrated media planning across traditional and digital channels, ensuring activity contributes to brand objectives, commercial performance and sales.
• Building strong client relationships, becoming a trusted partner who understands the business, its category and the challenges it's trying to solve.
• Working closely with client trading and performance teams, translating sales data, market signals and business priorities into actionable media recommendations.
• Defining the role of different channels within campaign strategies, from TV and other brand-building media through to paid search, social and programmatic.
• Using campaign reporting, measurement frameworks and effectiveness studies to understand what's working, challenge assumptions and identify opportunities for improvement.
• Developing test-and-learn approaches to validate recommendations and inform future investment decisions.
• Briefing and coordinating specialist teams across the agency to deliver joined-up plans, while helping develop digital knowledge across the wider planning team.
• Bringing new ideas, emerging media opportunities and proactive recommendations that can make a meaningful difference to the client's business.

What we're looking for

• Integrated media planning experience: A strong understanding of both traditional and digital media, and how different channels work together to deliver brand and commercial objectives.
• Digital performance knowledge: A solid technical understanding of paid search, paid social, programmatic and the wider digital ecosystem, including how performance is measured and optimised.
• Commercial thinking: Someone who can connect media activity with business outcomes, understand sales performance and identify opportunities to improve results.
• Analytical confidence: Comfortable interpreting data, interrogating dashboards, understanding measurement approaches and turning findings into practical recommendations.
• Client leadership: Able to build strong relationships, challenge thinking constructively and communicate clear, well-reasoned recommendations.
• A proactive approach: Curious about the client's business, interested in emerging opportunities and motivated to improve how things are done.

You don't need to be a hands-on activation specialist, but you'll need enough technical understanding to confidently discuss digital performance, challenge recommendations and work effectively with specialist teams.

Equally, this isn't a purely digital planning role. We're looking for someone who understands the wider media landscape and can bring brand and performance thinking together.

Why the7stars?

As the UK's largest independent media agency, the7stars has built its culture around a simple idea: Freedom.

That means the freedom to challenge conventional thinking, develop new ideas, shape your own career and work collaboratively with talented people across the agency.

You'll have the opportunity to work closely with clients, contribute beyond your immediate account responsibilities and continue developing your expertise across the wider media landscape.

Benefits, perks & ways of working

• Uncounted holiday – no fixed annual holiday allowance
• Wellbeing days – additional time to rest and recharge
• Discretionary summer profit share and Christmas bonus
• Hybrid and flexible working – four days per week in the Covent Garden office
• Work from anywhere – up to two weeks per year
• Personalised training and coaching
• Optional Vitality private medical insurance and Medicash healthcare cashback
• Employee Assistance Programme
• Enhanced family-friendly policies
• Life Assurance and Critical Illness cover
• Long-term profit share scheme after three years
• Personal finance advice and support
• Electric vehicle scheme, nursery partnership and tech scheme