Brand Marketing Specialist

Placements24; Greater London; On-site; CAD 75,000 - 113,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, vision insurance

Paid time off

Professional development

East London office

Job summary

Placements24 is seeking a creative and strategic Brand Marketing Specialist to join our team in East London. You will develop and implement marketing strategies to enhance brand awareness, perception, and loyalty across touchpoints.

The role collaborates with sales, product development, and communications to ensure cohesive messaging. Ideal candidates have 3–5 years in brand management and a track record of successful brand initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3–5 years of brand management or brand marketing experience.
• Proven ability to develop and execute brand strategies.
• Strong knowledge of marketing, advertising, and digital channels.
• Excellent written and verbal communication, creative thinking, and problem-solving.

Responsibilities

• Develop and execute comprehensive brand marketing plans and campaigns.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Create compelling brand messaging and ensure consistency across materials and channels.
• Manage social media and digital advertising to promote the brand.
• Collaborate with creative teams to develop assets and collateral.
• Monitor brand performance metrics and adjust strategies accordingly.

Skills

Brand management

Strategic marketing

Digital marketing

Communication skills

Creative thinking

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client is looking for a creative and strategic Brand Marketing Specialist to join their team in East London . You will be responsible for developing and implementing marketing strategies that enhance brand awareness, perception, and loyalty. This role requires a strong understanding of brand building, market trends, and effective communication tactics. You will work closely with various departments, including sales, product development, and communications, to ensure a cohesive and impactful brand message across all touchpoints. This is an exciting opportunity to shape and elevate the client's brand presence in a dynamic market.

Key Responsibilities

• Develop and execute comprehensive brand marketing plans and campaigns.
• Conduct market research and competitive analysis to identify brand opportunities and threats.
• Create compelling brand messaging and ensure consistency across all marketing materials and channels.
• Manage social media presence and digital advertising efforts to promote the brand.
• Collaborate with creative teams to develop visual assets and marketing collateral.
• Monitor brand performance metrics and adjust strategies as needed to achieve objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in brand management or brand marketing.
• Proven ability to develop and execute successful brand strategies.
• Strong understanding of marketing principles, advertising, and digital marketing channels.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional development and career advancement.
• A collaborative and engaging work environment in our East London office.