Brand Marketing Senior Manager

The Estée Lauder Companies; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid Working

25 Days Annual Leave

Bonus Opportunity

Staff Discount

LinkedIn Learning

Job summary

The Estee Lauder Companies Inc. seeks an accomplished marketing leader to drive strategy for new product launches and brand campaigns. You will collaborate with cross-functional teams to set distribution, pricing, and promotional plans, while mentoring the marketing team to achieve growth and excellence.

Applicants should bring luxury beauty brand experience, strong analytics, budgeting skills, and a data-driven mindset to optimize omnichannel activations and consumer engagement.

Qualifications

• Experience in Marketing, brand, consumer, and product management.
• Strong brand building experience across different categories/types of consumers/brands.
• Proven success in developing marketing strategies and executing impactful campaigns.

Responsibilities

• Develop and implement the Marketing Strategy for new product launches and campaigns.
• Define distribution, promotional and pricing programs with cross-functional teams.
• Lead and mentor the Marketing Team to ensure growth and performance.
• Manage marketing budgets, forecasting, and pricing processes.

Skills

Marketing strategy

Brand management

Team leadership

Budget management

Data analysis

Communication

CRM insights

Tools

Excel

PowerPoint

Job description

About The BrandThe mere mention of Crème de La Mer inspires intrigue, adoration and cultlike devotion. It all began when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth - the legendary elixir - was born. Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world.Position SummaryThis role will be reporting into and working in collaboration with the Brand Manager/Marketing Director, and will support the planning and execution of the Marketing Strategy in accordance with Global Brand guidelines to achieve Brand objectives. This role requires a creative thinker who can effectively collaborate with cross-functional teams to drive marketing initiatives and achieve business objectives, while leading a team.Key Responsibilities Develop and implement the Marketing Strategy for all new product launches and brand campaigns, based off clear analysis and consumer/category/competitor insightsDefine and execute the brand’s distribution, promotional and pricing programs, partnering with Commercial & Trade Marketing Team as well as Global Marketing to cater to specific market needsPartnership with Global to define the annual innovation program covering product & conceptual innovationsCollaborate with Online Trading, Communications, and Media team to execute the integrated media strategy (paid, earned, owned) to accelerate growth on digital channels.Work with the Sales team to translate brand/category strategy into effective distribution channels and ensure positive retail sales trends through marketing initiatives.Manage and mentor the Marketing Team to ensure growth, set priorities, and maintain consistent performance standards.Annual Marketing program to drive trial of new consumers: Creative, Media, Other trial driving activities (sampling/eventing/etc)In partnership with Consumer Insight & Analytics team, utilise consumer data insights, social media trends, and online behavior to inform innovative marketing strategies and create consumer learning plan to put consumer at the heart of all plansEnsure seamless integration between Global and local plans, adapting campaigns and content for local execution.Optimise the utilisation of global content and drive local creative execution as relevant.Manage marketing budgets to ensure efficient delivery across campaigns and activations.Own and manage forecasting and pricing processes, using commercial insight and cross-functional collaboration to support launch planning, stock management and business performance.What This Role DoesDefine Marketing Strategy and objectives in accordance with global guidelines; develop local marketing calendars and oversee product launches.Prepare and present marketing objectives and plans to the wider team; lead communication and support tools for new product launches.Responsible for executing all marketing programs to meet the Brand's creative, financial, and strategic objectives.Ensure best-in-class paid and organic social, video, and email content aligns with omnichannel strategy.Pursue innovation and disruptive opportunities, including new partnerships and experiential activations.Collaborate with VM & Creative Operations to create impactful in-store visuals and merchandising for product launches.Leverage CRM insights to drive a data-first approach, integrating key business KPIs and consumer trends.BUDGET MANAGEMENTAssist the Brand Manager/Marketing Director in preparing brand budgets across the full marketing cluster, achieving profit and loss objectivesAllocate marketing budgets effectively to align with retail targets.Review P&L with the Business Management Group to ensure alignment with established budgets and future budget formulation.COLLABORATION AND TEAM DEVELOPMENTManage and develop the Marketing Team by providing training and growth opportunities.Empower the team environment to collaborate with national accounts and retailers to implement marketing programs effectively.Liaise with the wider brand team and centres of excellence to foster an integrated approach to brand activations.What You Will Need To Be Successful In This RoleSeveral years of experience in Marketing, brand, consumer, and product management.Strong brand building experience, ideally across different categories/types of consumers/brandsExperience in leading and developing a team.Luxury, Beauty, or high-profile Retail brand experience is preferred.Proven success in developing marketing strategies and executing impactful campaigns.Clear knowledge of the consumer target, their emotional and functional needs and be able to articulate it across global and local stakeholders.Strong analytical skills, with the ability to leverage data for brand decisions.Deep understanding of beauty consumer behavior and trends to inform marketing strategies.Ability to craft concise strategic briefs and provide clear feedback to creative teams.Strong communication and interpersonal skills to build relationships internally and externally.Excellent budget and project management skills, with proficiency in Excel and PowerPoint.Compensation & BenefitsHybrid Working25 Days Annual Leave (exc. Bank Holidays)1 day Annual Leave to celebrate your birthdayHoliday Purchase opportunityBonus OpportunityAbility to work Remotely/Abroad up to two weeks per calendar yearSummer FridaysGenerous Staff DiscountMental Health Wellbeing InitiativesBenefits platform with exclusive discounts and offersEmployee resource groupsLinkedIn learning