Brand Marketing Manager (Retail) – 9 Mth Mat Cover

Salt Digital Recruitment; Greater London; Hybrid; GBP 50,000; Full time

Job summary

A leading entertainment marketing firm is seeking a dynamic Brand Marketing Manager to lead and activate franchise marketing campaigns. You will drive brand visibility and engagement through innovative strategies and strong partnerships with top retailers. Ideal candidates are experienced in brand marketing and possess solid UK retail knowledge. This role offers a competitive salary of up to £50K per annum and hybrid work flexibility.

Qualifications

• At least 3 years of brand marketing experience in licensing or entertainment.
• Desirable retail/franchise marketing experience.

Responsibilities

• Lead and activate market-specific franchise marketing campaigns.
• Partner with top-tier retailers and licensees to build impactful marketing plans.
• Drive product visibility and sell-through across retail channels.
• Spark demand with unforgettable events, promotions, and in-store experiences.
• Ensure brand consistency and local relevance.
• Seek out new business and marketing opportunities.

Skills

Brand marketing experience in licensing or entertainment

Retail/Franchise Marketing experience

Solid UK retail knowledge

Killer communication and pitch skills

Creative thinking with commercial impact

Job description

9 Mth FTC Brand Marketing Manager – Entertainment

London (Hybrid – 3 days in office)

IMMEDIATE START – Circa £50K pro rata

Step into the spotlight with this well-known entertainment brand and help shape the future of our iconic entertainment brands! We’re on the hunt for a dynamic Retail (Franchise) Marketing Manager who thrives on creativity, collaboration, and commercial success.

You’ll be the powerhouse behind local marketing strategies, bringing our world-famous franchises to life in-store and online. From launching head-turning retail activations to building powerful licensee and retail relationships, you’ll drive brand love and bottom-line results.

Your Mission:

Lead and activate market-specific franchise marketing campaigns

Partner with top-tier retailers and licensees to build impactful marketing plans

Drive product visibility and sell-through across retail channels

Spark demand with unforgettable events, promotions, and in-store experiences

Be a cross-functional connector, ensuring brand consistency and local relevance

Seek out new business and marketing opportunities that fuel growth

You Bring:

• Brand marketing experience in licensing or entertainment (at least 3 years
• Retail/Franchise Marketing experience desirablSolid UK retail knowledge
• Killer communication and pitch skills
• Creative thinking with commercial impact

*Rates depend on experience and client requirements

Job Information

Job Reference: JO-2507-355305

Salary: Up to £50000.00 per annum

Salary per: annum

Job Duration:

Job Start Date: ASAP

Job Industries: PR & Communications

Job Locations: Greater London

Job Types: Contract

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