Brand Marketing Manager 12 month FTC

M&S; London; Hybrid; GBP 65,000 - 80,000; Full time

Job summary

A leading retail company in London seeks a Brand Marketing Manager to drive brand identity and execute innovative marketing strategies. The role involves campaign management across various channels, collaboration with stakeholders, and performance analysis metrics. Candidates should have extensive brand marketing experience and exceptional leadership skills. This position offers a hybrid work model and competitive benefits.

Benefits

20% colleague discount

Competitive holiday entitlement

Discretionary bonus schemes

Defined Contribution Pension Scheme

Wellbeing support

Charity volunteer day

Qualifications

• Extensive experience in fashion multimedia brand marketing.
• Experience leading high-budget multi-agency advertising campaigns.
• Strong analytical acumen in marketing analytics.

Responsibilities

• Develop and execute brand strategies and creative briefs.
• Lead integrated marketing campaigns across diverse channels.
• Foster collaboration with internal stakeholders for campaign alignment.
• Cultivate strategic partnerships to amplify brand reach.
• Track and analyze brand performance metrics.

Skills

Brand Marketing experience

Leadership skills

Campaign management

Analytical skills

Communication skills

Collaboration experience

Job description

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Job Description

What’s in it for you

Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We're an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special...

• After completing your probationary period, you'll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

To stay close to customers, we expect our support teams to come into the office at least 3 three days a week. We think that learning comes from working alongside each other, and that spending time with our teams makes us more creative and connected. It also means we can solve problems as soon as they arise, build trust, and get closer to our colleagues.

As the Brand Marketing Manager for Marks & Spencer, you hold a pivotal role in driving the brand's identity, values, and messaging to target audiences. You're tasked with developing and executing innovative marketing strategies to amplify brand awareness, foster customer engagement, and boost sales.

What you'll do

Your role will be to ensure all campaign and project deliverables (strategy, brief, creative development, execution, launch) deliver against the set objectives, on time and on budget.

Your key accountabilities will include...

• Support Head of Marketing to develop and execute comprehensive brand strategies and creative briefs that resonate deeply with target audiences and carve out Marks & Spencer's distinct position in the competitive retail landscape. Work closely with the insights team to conduct thorough market research, consumer insights analysis, and competitor assessments to inform the strategic direction of various campaigns and activations.
• Holistic Campaign Management: Lead the conceptualisation and execution of integrated marketing campaigns across diverse channels including in-store, digital platforms, social media, print, events, TV and VOD etc.
• Lead, inform, motivate, and align project teams (including creative inhouse team, agencies or hybrid) to deliver on brief goals and create compelling campaign assets (including visual content, copywriting, and multimedia materials) and customer journeys that deeply resonate with target consumers, strengthening Marks & Spencer's C&H brand identity.
• Foster seamless collaboration with internal stakeholders spanning product development, sales, and retail operations to ensure campaign alignment with overarching business goals. Ensure the global campaign/project strategy is communicated to and implemented by the centralised International marketing team, enabling local partners to deliver with impact in their market.
• Partnerships and Collaborations: Cultivate strategic partnerships and collaborations with talent and/or fellow brands to amplify Marks & Spencer's brand reach and cultural relevance. Support in the negotiation of partnership agreements and adeptly manage relationships to extract maximum mutual benefits and brand exposure.
• Robust Brand Performance Analysis: Rigorously track and analyse brand performance metrics via timely PIRs, encompassing brand awareness, sentiment, and perception, to gauge the efficacy of marketing activity. Deliver comprehensive reporting and actionable insights to internal stakeholders including senior management and agency partners, highlighting brand performance, prevailing trends, and growth opportunities.

Who you are

The ideal candidate will have extensive fashion multimedia brand marketing experience & already be working to Brand Marketing Manager level in the retail, fashion, or consumer goods domain. Exceptional collaboration and leadership skills are a must to ensure you bring all stakeholders on your journey whilst managing multiple campaign critical paths.

Your skills and experience will include...

• Working to Brand Marketing Manager level with experience leading large scale, complex and high budget multi-agency advertising campaigns is essential with experience of developing and executing both traditional TV / ATL and digital / social marketing campaign strategies
• Track record of effective collaboration and partnership with advertising and media agencies as well as in-house creative teams
• Exceptional communication, adept at articulating creative concepts and marketing strategies with conviction.
• Demonstrated proficiency in orchestrating integrated marketing campaigns across diverse channels.
• Strong analytical acumen, adept at leveraging marketing analytics to drive data-informed decisions, ability to understand the bigger picture.
• Exemplary leadership skills; effectively manage multiple projects, quipped to foster cross-functional collaboration as well coach and develop team members on a day-day basis.

Everyone's welcome

We are ambitious about the future of retail. We're disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We're transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

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About Us

M&S is ready to push boundaries to lead the industry into a greener, speedier, more inspiring digital era. That's why we're revolutionising how we work and offering our most exciting opportunities yet. There's never been a better time to be part of our team.

Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process and we are happy to talk smart/flexible working.

About the Team

From Merchandising and Marketing - Product Development and Design, through to Supply Chain and Space Planning - our mission is to bring stylish wardrobe, home and beauty essentials to our customers via an easy, inspiring shopping experience online and in store that will delight them every time.

As we accelerate the transformation of our business to suit the changing needs of our customer, we need results-driven colleagues that not only have a passion for our product, but a strong team working ethos, creativity and a healthy commercial drive to join us on our journey.