Brand Marketing Manager

Tom's Studio; New Forest; On-site; GBP 28,000 - 36,000; Full time

Job summary

Join a fast-growing stationery brand as a Brand Marketing Manager. You'll shape true brand storytelling across various channels, creating impactful campaigns that resonate with customers. This role blends creativity with strategy, enabling you to directly contribute towards redefining a sustainable industry.

Benefits

Growth opportunities in ecommerce strategy

Collaborative and supportive team environment

Contribution to sustainability initiatives

Qualifications

• Exceptional writer and communicator with a flair for brand storytelling.
• Organised, proactive, and able to manage multiple campaigns.
• Creative but commercially aware.

Responsibilities

• Lead the development of on-brand copy across various channels.
• Support campaign asset creation for product launches.
• Own insights collection and analysis for performance optimisation.

Skills

Brand storytelling

Communication

Creativity

Campaign management

Collaboration

Job description

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About Tom’s Studio

Tom’s Studio is a fast-growing, modern stationery brand creating tools for creators of all kinds – from professional artists to hobbyists. We’re on a mission to disrupt an industry often seen as stale and environmentally harmful, with our beautifully designed, infinitely refillable creative tools. From elegant calligraphy pens and vibrant inks to sustainable paper goods and our bestselling Wren and Lumos pens, our products are made to inspire creativity while caring for the planet.

The Role

The Brand Marketing Manager is responsible for shaping and delivering Tom’s Studio’s brand storytelling across all customer-facing communications – grounded in creativity, consistency, and insight.

Working closely with the Founder and wider customer-facing teams, this hands-on role transforms creative ideas and customer centricity into impactful, detail-driven campaigns across organic channels, product launches, and brand partnerships.

It’s ideal for a thoughtful, organised marketer who thrives at the intersection of creativity, execution, and customer insight – turning a Founder-led brand vision into content that genuinely resonates.

Key Responsibilities

Storytelling & Content Delivery

• Lead the development of compelling, on-brand copy across email, social, blog, and web
• Shape the brand’s narrative across organic channels – including Instagram, Facebook, LinkedIn, YouTube, and blog content
• Work upstream with the Founder Tom at campaign conception to align external messaging with Founder vision, creative direction and the Brand Playbook.
• Co-own the From the Studio newsletter and other recurring brand comms touchpoints

Campaign & Launch Support

• Brief and co-create campaign assets for new product launches, seasonal moments, and promotions across the existing range for both DTC and B2B comms.
• Use performance data, customer insights, and category trends to identify opportunities for growth across the existing range – from trading priorities to whitespace ideas– and build campaigns that respond to them.
• Collaborate cross-functionally to ensure messaging, visuals, and timing are aligned
• Maintain consistency of tone, language, and brand personality across all campaign activity

Partnerships & Community

• Support execution of brand-aligned collaborations and partnerships with creators, artists, and other like-minded brands
• Help identify new partnership opportunities that align with our mission and expand our community reach

Content Planning & Organisation

• Build and maintain a forward-looking editorial and content calendar
• Ensure all creative briefs are delivered on time, with clear inputs and outcomes
• Work closely with the Graphic Designer and Studio Manager to manage production timelines and approvals

Insights & Performance Optimisation

• Own the collection and analysis of customer and category insights – including customer surveys, managing existing ones, and conducting competitive or category research. Turn findings into clear, actionable outcomes that inform NPS strategy, campaigns, content, ranging and product opportunities.
• Monitor content and campaign performance across organic channels (engagement, reach, click-through, community growth etc.)
• Collaborate with the Growth Marketing Manager to share social engagement insights to inform and input into paid marketing asset production
• Iterate messaging and formats based on data and insights
• Keep a pulse on cultural and category trends that could inform creative angles or campaign hooks

About You

• Exceptional writer and communicator with a natural flair for brand storytelling – ideally within a premium consumer products brand where tone, craft, and emotional resonance matter.
• Deeply collaborative – able to work closely with creatives, strategists, and founders alike
• Organised, proactive, and able to manage multiple campaigns and timelines
• Creative but commercially aware –understands how to create content that drives both connection and performance
• Deeply aligned with Tom’s Studio’s values: thoughtful design, creativity, craftsmanship, and sustainability

Why Join Tom’s Studio?

Be part of something special – Join a fast-growing, innovative stationery brand redefining the industry.

Work with purpose – Your work will directly contribute to a more sustainable and creative world.

Collaborative environment – Be part of a supportive, passionate team that values fresh ideas and doing great work.

Growth opportunities – Shape the future of Tom’s Studio’s ecommerce strategy and grow alongside the brand.

Role Location

Hybrid with 2-3 days per week in either our Ringwood, Hampshire or Frome, Somerset location and the remainder working from home.

How to apply

If you think this sounds like you, we’d love to hear from you. We love a well-crafted and tailored cover letter (be as creative as you like!)

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Art Supplies

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