Brand Marketing Manager

Reilly People; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Une entreprise mondiale d'événements B2B recherche un Brand Marketing Manager expérimenté pour développer des campagnes marketing innovantes pour des événements en direct et virtuels. Le candidat sera responsable des stratégies digitales, des analyses de marché et de l'engagement communautaire, tout en bénéficiant d'opportunités de progression de carrière dans un environnement dynamique.

Qualifications

• Expérience en tant que B2B Marketing Manager ou rôle similaire.
• Capacité à travailler avec des outils analytiques et d'automatisation marketing.
• Compétences en SEO, campagnes sur les réseaux sociaux et gestion de contenu.

Responsibilities

• Développer et mettre en œuvre des stratégies marketing pour des événements en direct et virtuels.
• Gérer et optimiser la stratégie de contenu et les campagnes sur les réseaux sociaux.
• Analyser la position de la marque et développer des insights consommateurs ciblés.

Skills

Communication

Interpersonal skills

Analytical skills

Organisational skills

Education

2:1 degree

Tools

Salesforce

Marketing automation technology

Google Analytics

HTML

WordPress

Google Adwords

Job description

Brand Marketing Manager

An established global B2B events company producing high quality, senior-level business conferences is looking for an experienced B2B Marketer. You’ll be uncovering consumer insights and delivering creative marketing campaigns for live and virtual events; lectures; courses and webinars. This is a great opportunity to extend your skills as you’ll be of a highly-effective team innovating and implementing all parts of the marketing mix. Whatever skills you don’t have, you’ll learn here!

Brand Marketing Manager – Responsibilities

• Developing and implementing marketing for live and virtual events, webcasts, thought-leadership reports and industry content
• Investigate, test and roll out ideas for building your community, engaging with prospects and cross-promoting products
• Develop strategies and tactics to drive web traffic, monitor and implement improvements for SEO and set up tracking systems for all online marketing activities
• Design and implement Social Media strategy and research current social media trends
• Generate, edit, publish and share engaging content daily (eg. original text, images & videos)
• Analyse how the brand is positioned and develop targeted consumer insights
• Manage Social Media accounts design e.g. Facebook timeline cover, profile pictures etc
• Collaborate with the design department to produce promotional materials

Brand Marketing Manager – Requirements

• Strong academic record with minimum 2:1 degree
• Proven experience as a B2B Marketing Manager, Senior Marketing Executive or similar, ideally but not necessarily in Events
• Strong communication and interpersonal skills
• Experience with one or more of:
• Salesforce
• Marketing automation technology
• Social Media campaigns
• SEO/SEM
• Google Analytics
• Analytical and database tools
• HTML and WordPress
• Google Adwords
• A/B and multivariate experiments
• Comfortable working with numbers and making sense of metrics
• Organisational and time-management abilities

This is a fantastic opportunity for an ambitious individual to develop their career and learn new skills at a company with well-established products and which is thriving despite the current challenges. Great career progression potential - promotion is invariably internal. If you'd like to know more, please send a CVASAP.

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