Brand Marketing Manager

LIPTON MEDIA; London; Hybrid; GBP 42,000 - 46,000; Full time

Job summary

A leading media recruitment agency seeks a Brand Marketing Manager passionate about marketing insights and innovative campaigns. You will oversee marketing for key events and help increase brand visibility and engagement in a dynamic environment. This role requires a strong academic background and proven marketing experience, particularly in B2B settings, to drive projects and lead the marketing team effectively.

Qualifications

• Outstanding academic background required.
• Experience in B2B events marketing is preferred.
• Proven leadership skills with a results-driven mindset.

Responsibilities

• Develop and implement marketing campaigns for live events.
• Engage with prospects and build community.
• Drive brand-led marketing strategies.

Skills

Data analysis

Marketing techniques

Communication skills

Creative thinking

Leadership

Education

BSc/BA/MS degree

Tools

CRM

Marketing automation software

MS Office

Job description

Brand Marketing Manager

£42,000 - £46,000 + £8k-£10k Bonus

Hybrid

If you live and breathe marketing, we need to talk.

We are looking for a Brand Marketing Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.

Our client is an award-winning, independent events business, curating cutting-edge, leading B2B conferences for a truly global audience.

You will join a dynamic and fast-paced environment and generate strategies that grow market share and the brand’s reputation, improve customer experience, and drive growth.

As a Brand Marketing Manager, you’ll be responsible for developing and implementing marketing campaigns for a number of live events.

You’ll investigate, test, and roll out ideas for building your community, engaging with prospects, and cross-promoting products to your target audience. You will be the driver of change in the team and forge the way to a brand-led marketing strategy.

We expect you to be up-to-date with the latest digital technologies and marketing trends. You should have excellent communication skills and be able to express our messages creatively.

You will lead by example within the marketing team and demonstrate success through your campaigns, ideas, and positive attitude.

Requirements

• BSc/BA/MS degree essential – outstanding academic background required
• Proven experience as a Marketing Manager, Senior Marketing Executive, or similar role, ideally within B2B events.
• Proven experience as a Brand Manager is desirable.
• Thorough understanding of marketing techniques, data analysis, and statistics methods.
• Demonstrable experience in marketing, together with the potential and attitude required to learn.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and marketing software (e.g., CRM, marketing automation).
• Results-driven with proven leadership skills.
• Excellent understanding of the full marketing mix. Highly creative with the ability to think out of the box.
• Experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.

LiptonMedia is a dynamic, proactive, and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production, and editorial jobs.

Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career, from undergraduates looking for their first entry point into sales to senior managers and directors seeking their next challenge.