Brand Marketing Manager

JR United Kingdom; Hounslow; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A fast-growing stationery brand seeks a Brand Marketing Manager to shape its storytelling across customer communications. This role involves developing creative campaigns, collaborating with the Founder, and optimising performance through insights. Ideal for a creative marketer aligned with sustainability and effective brand communication.

Benefits

Collaborative environment

Growth opportunities

Direct contribution to sustainability

Qualifications

• Exceptional writer and communicator with brand storytelling experience in premium consumer products.
• Organised and proactive, managing multiple campaigns effectively.
• Deeply aligned with values of thoughtful design and sustainability.

Responsibilities

• Lead development of brand's on-brand copy across various platforms.
• Create and execute effective marketing campaigns using customer insights.
• Build and maintain an editorial content calendar.

Skills

Brand storytelling

Content creation

Collaboration

Performance analysis

Creativity

Job description

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Brand Marketing Manager, south west london

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Client:

Tom's Studio

Location:

south west london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

About Tom’s Studio

Tom’s Studio is a fast-growing, modern stationery brand creating tools for creators of all kinds – from professional artists to hobbyists. We’re on a mission to disrupt an industry often seen as stale and environmentally harmful, with our beautifully designed, infinitely refillable creative tools. From elegant calligraphy pens and vibrant inks to sustainable paper goods and our bestselling Wren and Lumos pens, our products are made to inspire creativity while caring for the planet.

The Role

The Brand Marketing Manager is responsible for shaping and delivering Tom’s Studio’s brand storytelling across all customer-facing communications – grounded in creativity, consistency, and insight.

Working closely with the Founder and wider customer-facing teams, this hands-on role transforms creative ideas and customer centricity into impactful, detail-driven campaigns across organic channels, product launches, and brand partnerships.

It’s ideal for a thoughtful, organised marketer who thrives at the intersection of creativity, execution, and customer insight – turning a Founder-led brand vision into content that genuinely resonates.

Key Responsibilities

Storytelling & Content Delivery

• Lead the development of compelling, on-brand copy across email, social, blog, and web
• Shape the brand’s narrative across organic channels – including Instagram, Facebook, LinkedIn, YouTube, and blog content
• Work upstream with the Founder Tom at campaign conception to align external messaging with Founder vision, creative direction and the Brand Playbook.
• Co-own the From the Studio newsletter and other recurring brand comms touchpoints

Campaign & Launch Support

• Brief and co-create campaign assets for new product launches, seasonal moments, and promotions across the existing range for both DTC and B2B comms.
• Use performance data, customer insights, and category trends to identify opportunities for growth across the existing range – from trading priorities to whitespace ideas– and build campaigns that respond to them.
• Collaborate cross-functionally to ensure messaging, visuals, and timing are aligned
• Maintain consistency of tone, language, and brand personality across all campaign activity

Partnerships & Community

• Support execution of brand-aligned collaborations and partnerships with creators, artists, and other like-minded brands
• Help identify new partnership opportunities that align with our mission and expand our community reach

Content Planning & Organisation

• Build and maintain a forward-looking editorial and content calendar
• Ensure all creative briefs are delivered on time, with clear inputs and outcomes
• Work closely with the Graphic Designer and Studio Manager to manage production timelines and approvals

Insights & Performance Optimisation

• Own the collection and analysis of customer and category insights – including customer surveys, managing existing ones, and conducting competitive or category research. Turn findings into clear, actionable outcomes that inform NPS strategy, campaigns, content, ranging and product opportunities.
• Monitor content and campaign performance across organic channels (engagement, reach, click-through, community growth etc.)
• Collaborate with the Growth Marketing Manager to share social engagement insights to inform and input into paid marketing asset production
• Iterate messaging and formats based on data and insights
• Keep a pulse on cultural and category trends that could inform creative angles or campaign hooks

About You

• Exceptional writer and communicator with a natural flair for brand storytelling – ideally within a premium consumer products brand where tone, craft, and emotional resonance matter.
• Deeply collaborative – able to work closely with creatives, strategists, and founders alike
• Organised, proactive, and able to manage multiple campaigns and timelines
• Creative but commercially aware –understands how to create content that drives both connection and performance
• Deeply aligned with Tom’s Studio’s values: thoughtful design, creativity, craftsmanship, and sustainability

Why Join Tom’s Studio?

Be part of something special – Join a fast-growing, innovative stationery brand redefining the industry.

Work with purpose – Your work will directly contribute to a more sustainable and creative world.

Collaborative environment – Be part of a supportive, passionate team that values fresh ideas and doing great work.

Growth opportunities – Shape the future of Tom’s Studio’s ecommerce strategy and grow alongside the brand.

Role Location

Hybrid with 2-3 days per week in either our Ringwood, Hampshire or Frome, Somerset location and the remainder working from home.

How to apply

If you think this sounds like you, we’d love to hear from you. We love a well-crafted and tailored cover letter (be as creative as you like!)