Brand Marketing Manager

Talent Hub Resourcing Solutions Ltd; Brighton; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

An established industry player is seeking a passionate Brand Marketing Manager to join their dynamic team in Brighton. This role is pivotal in driving customer relevancy and loyalty through innovative brand campaigns. You will be responsible for planning and executing impactful multichannel strategies, collaborating with various departments to ensure brand consistency and effectiveness. If you have a proven track record in brand marketing within retail, FMCG, or health/beauty sectors, and are eager to make a positive impact, this opportunity is for you. Join a forward-thinking company that values creativity and strategic insight.

Benefits

Staff discount

Development opportunity

Positive work environment

Qualifications

• 5+ years in brand marketing, particularly in retail or FMCG.
• Experience managing complex campaigns and projects.

Responsibilities

• Plan and deliver global multichannel campaigns from concept to execution.
• Collaborate with cross-functional teams to enhance customer experience.

Skills

Brand Marketing

Campaign Management

Stakeholder Management

Market Research

Google Analytics

Tools

Google Analytics

Job description

Brand Marketing Manager

Salary up to £50,000

Brighton/ Hybrid, 2 days office based

Talent Hub are looking for a Brand Marketing Manager who is ‘tapped into culture' to join this dynamic brand and rapidly growing marketing team. You will drive customer relevancy, awareness and loyalty through developing and delivering strategy. This is a brand campaign focused role from writing the creative concept brief through to creative delivery.

Key responsibilities for the Brand Marketing Manager include:

• Planning and delivery of global multichannel campaigns, from writing the creative concept brief through to creative delivery.
• Devise and execute impactful media plans, working closely with the senior team on strategic direction and delivery.
• Understand consumer and market trends and compile research to inform strategic thinking and brief writing.
• Report on the success of campaigns to take key learnings and share with the broader organisation.
• Lynchpin between multiple departments, working closely with cross-functional teams including the in-house creative team, International / regional Markets, PR, Social Media, Digital and Retail experience, as well as external agencies.
• Collaborate with channel owners to activate campaigns and explore new ways to enhance the customer experience.
• Ensure consistency of Brand positioning, identity and messaging across all channels.

What you will need for this Brand Marketing Manager job:

• At least 5 years success in a Brand marketing role within retail, FMCG or health/beauty sectors, with a multichannel campaign reach.
• Experience of working for a complex or global organisation with excellent organisation and stakeholder management experience.
• Complex campaign and project management experience.
• Experience of Google Analytics and brand campaign performance.

Benefits include: Staff discount, development opportunity and to work for a company where positive change is being made.