Brand Marketing Executive

Radley; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A British handbag brand is seeking a Brand Marketing Executive in London. The role focuses on delivering high-impact marketing strategies, overseeing retail marketing initiatives, and ensuring brand presence across all channels. Candidates should have over 2 years in brand marketing, preferably in fashion, and demonstrate strong project management and digital marketing skills.

Benefits

Competitive remuneration package

Flexible working options

Inclusive recruitment practices

Qualifications

• 2+ years of experience in brand marketing, preferably in fashion.
• Strong knowledge of digital marketing and social media.
• Excellent project management skills with proven track record.

Responsibilities

• Support planning and execution of integrated brand campaigns.
• Oversee retail marketing plans and ensure alignment with strategies.
• Build relationships with store retail and marketing teams.

Skills

Brand marketing experience

Digital marketing knowledge

Project management skills

Communication skills

Knowledge of fashion trends

Tools

Microsoft 365

Job description

Radley have been proud architects of luxurious British handbags and accessories for over 25 years. Known for our leather expertise and enduring quality, we expertly blend iconic design and exquisite craftsmanship with exceptional value.

Our London HQ is home to our in-house Design team, who are inspired by the natural world, luxurious fine leathers and the remarkable women who wear our bags. Each design is then responsibly made by our family-run manufacturing partners, in the expert hands of three generations of artisan craftspeople.

Brand Marketing Executive, 37.5hrs

To deliver the brand marketing strategy and communicate Radley as a modern British icon of accessible luxury, you will play a pivotal role in developing and executing high-impact marketing strategies that drive brand growth, customer engagement, and revenue.

You will work with key stakeholders on the creation of multi-channel marketing campaigns, collaborating closely with creative, sales, digital, and product teams to ensure a consistent brand presence. Additionally, you will support PR initiatives, influencer partnerships, and gifting strategies to amplify brand awareness and engagement.

A strong focus on retail marketing will be essential, ensuring impactful in-store activations and POS materials that enhance brand presence and drive foot traffic. You will work closely with retail partners to optimise strategies and align marketing efforts with seasonal and brand objectives.

This role requires a strategic and creative mindset, with the ability to manage multiple projects and collaborate across teams to deliver compelling brand narratives and customer experiences.

Key Responsibilities

• Support on the planning and execution of integrated brand campaigns, from seasonal launches to strategic brand moments. Ensure all marketing initiatives are consistent with the brand's identity, messaging and aesthetic across all channels.
• Oversee retail marketing plans and budget ensuring alignment with long-term brand strategies and business objectives.
• Build strong relationships with store retail and centre marketing teams. Provide a consistent cascade of brand content ensuring cohesion in messaging and to drive regional brand awareness and customer acquisition.
• Support PR initiatives, influencer partnerships, and gifting strategies to amplify brand awareness and engagement.
• Maintain and update the marketing calendar, ensuring seamless alignment with trading, digital and brand content calendars. Also support with weekly, monthly and end-of-campaign reports, to measure success and make data-driven recommendations for future activities.
• Research/develop potential new brand partnerships to help amplify the brand to a new audience via CRM, stores and social channels.
• Drive Radley’s LinkedIn strategy, ensuring all content is aligned with the overall brand goals.
• Contribute to customer insight projects by organising and managing research groups with customers and non-customers. Responsible for event logistics, post-event analysis and reporting.
• Regularly review competitor activity and track industry trends, providing actionable insights to inform strategic decisions for future campaigns.
• Brainstorm, plan and manage store marketing initiatives, events and comms for new store openings, tracking performance against KPI’s and ROI objectives.
• Collaborate with the wholesale team to execute marketing strategies to enhance brand awareness and drive sales. Support our partners with timely delivery of campaign imagery and marketing materials for digital and in-store activations.
• Manage and nurture relationships with Radley’s charity partner, ensuring alignment with brand values and objectives.
• Provide clear and effective support to both internal and external customers, addressing their needs and responding promptly.

Skills & Experience

• 2+ years of experience in brand marketing, preferably in the fashion industry or a related luxury/consumer goods sector.
• Strong knowledge of digital marketing, social media, influencer marketing and e-commerce.
• In-depth knowledge of fashion trends, consumer behaviour and competitive landscape.
• Excellent project management skills and proven track record of leading successful multi-channel campaigns with measurable impact.
• Strong strategic thinking with a creative and results-oriented mindset.
• Exceptional communication, presentation and interpersonal skills.
• Ability to work under pressure and manage multiple projects in a fast-paced environment.
• Communication: the ability to convey information clearly to internal and external stakeholders.
• Microsoft 365 experience (Word, PowerPoint, Excel, Outlook, Teams, SharePoint).

At Radley, we strive to create, promote and live an inclusive culture. We’re committed to social equity and actively work to make impactful changes across our business to become diverse and celebrate one another’s differences. We encourage a supportive and open environment for anyone that steps through our doors at our Service Centres, Distribution Centre and Stores.

We know that diversity in a business only makes it stronger, so our People team are clear on how to conduct an inclusive recruitment campaign. Our job posts always go through a gender-bias decoder before going live, we will always consider alternative inclusive job boards, and we will remain open to considering flexible working options. We won’t ask for specific qualifications unless it’s absolutely critical to the success of the role and we already actively participate in external schemes to bring in future talent from diverse backgrounds. We are #Proudtobe Radley.

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We’re proud to offer a competitive and ahead-of-the-curve remuneration and benefits package, some of which we share here. If you are shortlisted as having the skills required for this role then we’ll openly share our salary banding with you ahead of moving forward to the next stage. For some time, we have actively stopped asking candidates their salary expectations at interview where it isn’t necessary to do so, we want to pay an individual for the job based on their experience and ability and not limit some groups who may undervaluing themselves.