Brand Marketing - Copywriter

Whitbread; London; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

Whitbread, a leading brand in the UK hospitality sector, seeks a talented Marketing Copywriter to elevate its storytelling. Join a dynamic team where you'll craft engaging content across multiple platforms, influencing how the brand communicates with millions while enjoying hybrid working and exceptional benefits.

Benefits

Private healthcare

Up to 10% matched pension

Up to 60% discount on Premier Inn stays

Annual Incentive of up to 15%

Qualifications

• Experience in marketing copywriting, ideally in a brand or agency setting.
• Strong grasp of tone of voice, brand storytelling, and content strategy.
• Ability to tailor copy for different channels.

Responsibilities

• Collaborate with a team of creatives and marketers to deliver engaging copy.
• Create content for campaigns and product launches.
• Conduct competitor and industry trend analysis.

Skills

Marketing copywriting

Tone of voice development

Brand storytelling

Content strategy

SEO best practices

Tools

Figma

Jira

Job description

Location: London (Holborn), Hybrid working, 3 days in the office, 2 days working from home or another location

Salary: £30,000 - £35,000 dependant on skills and experience

Bring words to life for one of the UK’s most loved hospitality brands.

At Premier Inn, we’re on a mission to be thinking ‘digital first’ and to make everyday experiences extraordinary — and we need a talented Marketing Copywriter to help us tell our story. If you’re passionate about crafting compelling content and want to shape the voice of a brand trusted by millions, this is your moment.

Why You’ll Love It Here

· Private healthcare

· Up to 10% matched pension

· Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand

· Annual Incentive of up to 15%

What you’ll be doing:

As part of our in-house Design & Production Studio, you’ll collaborate with a team of creatives and marketers to deliver engaging, on-brand copy across a wide range of channels. You’ll work on briefs from across the Commercial function — including Brand Marketing, Ecommerce, CRM, and Product & Propositions — creating content that connects with both leisure and business audiences.

Your work will span:

• Headlines, ad copy, articles, video scripts, merchandising content, and UI experiences
• Campaigns and product launches that make our brand stand out
• Tone of voice development and brand guideline evolution
• Competitor and industry trend analysis to keep our content fresh and relevant

You’ll be the voice behind our Leisure communications, helping shape how Premier Inn speaks to its customers — and ensuring every word delivers impact.

Who you’ll work with:

• A close-knit team of copywriters and designers
• Stakeholders across Brand Marketing, CRM, Ecommerce, and more
• External partners including creative and media agencies
• Occasionally, other internal teams needing expert copy support

What you’ll bring:

We’re looking for a creative thinker with a sharp eye for detail and a love for language. You’ll need:

• Experience in marketing copywriting, ideally in a brand or agency setting (retail brands could be interesting)
• A strong grasp of tone of voice, brand storytelling, and content strategy
• Ability to tailor copy for different channels and audiences
• Understanding of SEO best practices, word count limits, and regulatory guidelines
• A collaborative mindset and a desire to grow your career in content and editorial

Bonus points if you’ve worked with:

• Broadcast or video content
• Tone of voice development and brand guideline documentation
• Experience with Figma and Jira
• Being part of a brand trusted by millions across the UK and beyond
• Shaping the voice of a household name
• Enjoying hybrid working and great benefits

We’re Whitbread, the UK’s largest hospitality business with over 1,200 hotels and restaurants across the UK. But we’re more than that. We’re the 38,000 people who make everyday experiences special, delighting over 5 million guests every month.

We are proud to have been recognized as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by the Department of Education and RateMyApprenticeship, ranked #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion, and awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix — the only hospitality company leading in inclusion.