Brand Marketing - Copywriter

Whitbread; Cambridgeshire and Peterborough; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

Whitbread, le plus grand groupe de restauration au Royaume-Uni, recherche un Marketing Copywriter pour Premier Inn. Ce rôle hybride implique la création de contenu engageant qui façonne la voix de la marque à travers divers canaux, en collaboration avec une équipe créative. Les candidats doivent avoir une expérience en rédaction avec une passion pour le contenu, ainsi que des compétences en stratégie de contenu et SEO.

Benefits

Private healthcare

Up to 10% matched pension

Discounts on Premier Inn stays

Annual Incentive of up to 15%

Qualifications

• Expérience en rédaction marketing, idéalement dans un cadre de marque ou d'agence.
• Compréhension approfondie de la stratégie de contenu et de la voix de marque.
• Esprit collaboratif et désir d'évoluer dans le domaine du contenu.

Responsibilities

• Collaborez avec les équipes créatives pour créer du contenu engageant sur divers canaux.
• Développez des textes inclus des titres, des scripts vidéo et du contenu merchandising.
• Analysez les tendances concurrentielles pour maintenir le contenu pertinent.

Skills

Marketing Copywriting

Content Strategy

SEO

Brand Storytelling

Creative Thinking

Tools

Figma

Jira

Job description

Marketing Copywriter – Premier Inn

Location: London (Holborn), Hybrid working, 3 days in the office, 2 days working from home or another location

Salary: £30,000 - £35,000 dependant on skills and experience

Bring words to life for one of the UK’s most loved hospitality brands.

At Premier Inn, we’re on a mission to be thinking ‘digital first’ and to make everyday experiences extraordinary — and we need a talentedMarketing Copywriterto help us tell our story. If you’re passionate about crafting compelling content and want to shape the voice of a brand that’s trusted by millions, this is your moment.

Why You’ll Love It Here

· Private healthcare

· Up to 10% matched pension

· Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand

· Annual Incentive of up to 15%

What you’ll be doing:

As part of our in-house Design & Production Studio, you’ll collaborate with a team of creatives and marketers to deliver engaging, on-brand copy across a wide range of channels. You’ll be working on briefs from across the Commercial function — including Brand Marketing, Ecommerce, CRM and Product & Propositions — creating content that connects with both leisure and business audiences.

Your work will span:

• Headlines, ad copy, articles, video scripts, merchandising content, and UI experiences
• Campaigns and product launchesthat make our brand stand out
• Tone of voice developmentand brand guideline evolution
• Competitor and industry trend analysisto keep our content fresh and relevant

You’ll be the voice behind our Leisure communications, helping shape how Premier Inn speaks to its customers — and ensuring every word delivers impact.

Who you’ll work with:

• A close-knit team ofcopywriters and designers
• Stakeholders acrossBrand Marketing, CRM, Ecommerce and more
• External partners includingcreative and media agencies
• Occasionally, other internal teams needing expert copy support

What you’ll bring:

We’re looking for a creative thinker with a sharp eye for detail and a love for language. You’ll need:

• Experience in marketing copywriting, ideally in a brand or agency setting (retail brands could be interesting)
• A strong grasp oftone of voice, brand storytelling and content strategy
• Ability to tailor copy for different channels and audiences
• Understanding ofSEO best practices, word count limits and regulatory guidelines
• A collaborative mindset and a desire to grow your career in content and editorial

Bonus points if you’ve worked with:

• UI/UX teamsor digital product environments
• Broadcast or video content
• Tone of voice developmentand brand guideline documentation
• Have experience of Figma and Jira

Why join us?

• Be part of a brand that’s trusted by millions across the UK and beyond
• Work in a creative, supportive studio environment
• Shape the voice of a household name
• Enjoy hybrid working and great benefits

We’re Whitbread the UK’s largest hospitality business with over 1,200 hotels and restaurants across the UK but we’re more than that. We’re the 38,000 people who make everyday experiences special that delight over 5 million guests every month.

We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by Department of Education and Rate my Apprenticeship, this year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.