Brand Marketing Communications Manager

JR United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Marketing Communications Manager to enhance brand strategies across Europe. This role offers the opportunity to work with cutting-edge digital capabilities and a diverse team. You will localize brand strategies, create engaging content, and execute impactful events to elevate brand presence. Join a forward-thinking company that values innovation and provides ample growth opportunities in the rapidly expanding European market. If you are passionate about brand marketing and eager to make a significant impact, this is the perfect opportunity for you.

Benefits

Growth potential

Collaborative team environment

Support for innovative ideas

Work with advanced digital capabilities

Qualifications

• 7+ years of experience in European markets with strong cultural understanding.
• Fluency in English and proficiency in another European language is a plus.

Responsibilities

• Develop and localize brand marketing strategies across Europe.
• Design and organize online and offline brand marketing events.

Skills

Brand Strategy Localization

Content Creation

Event Planning

Copywriting

Data Analysis

Education

Bachelor's degree in Marketing

Master's degree in Communications

Tools

Google Analytics

Excel

Job description

The provided job description is quite comprehensive and well-structured, but it can benefit from improved formatting for better readability and engagement. Minor adjustments include ensuring consistent use of HTML tags, removing redundant or irrelevant content, and enhancing clarity in some sections. Here is the refined version:

Brand Marketing Communications Manager, London

Client: Alibaba.com

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 05.05.2025

Expiry Date: 19.06.2025

Job Description:

Position Summary:

We are seeking an experienced and dynamic European Brand Marketing Communications Manager to join our team. This key role will focus on localizing brand strategies and driving effective communication for our brand across European markets, including the UK, France, Germany, Italy, Spain, and the Netherlands.

Key Responsibilities:

1. Brand Strategy Localization:

• Develop and localize brand marketing communication strategies based on business goals, market opportunities in Europe, competitive landscape, target audience needs, and media landscape. Enhance brand awareness and reputation across European regions.
• Build an efficient communication matrix to reach local SMEs, including social media, influencer partnerships, co-marketing, and offline events.
• Stay updated on the latest communication trends and channels, employing advanced communication strategies.

Content Creation and Planning:

• Understand popular content formats in local markets, tapping into trending topics to create engaging and creative brand communication content that enhances communication efficiency with target audiences.

Event Planning and Execution:

• Design and organize online and offline brand marketing events in Europe, such as product launches, brand experience events, and online promotions.
• Plan and execute viral activations and PR stunts to generate buzz and influence.

Qualifications:

1. Educational Background:

• Bachelor’s degree or higher in Marketing, Communications, Advertising, or related fields is preferred.
• Fluent in English with strong listening, speaking, reading, and writing skills. Proficiency in at least one other major European language (e.g., French, German, Spanish) is a plus.

Work Experience:

• Over 7 years of local living experience in the European market with a deep understanding of European cultural habits.
• 4 to 7 years of relevant experience in brand marketing communications.

Skill Set:

• Familiarity with the operational rules and marketing techniques of major European social media platforms.
• Excellent copywriting and creative planning skills.
• Proficient in data analysis tools (e.g., Excel, Google Analytics) for effective market data analysis.

Other Requirements:

• Good team spirit and communication skills, proactive work attitude, strong sense of responsibility, and adaptability to high-pressure workloads and travel.

Why Join Us?

• Work with one of the world's most advanced e-commerce companies, featuring cutting-edge digital and AI capabilities.
• Great growth potential: Rapid investment and expansion in the European market provide ample opportunities for scope expansion and horizontal growth.
• No limits on position: If you have innovative market ideas, abundant resources will support your initiatives.
• Diverse and global team environment: Collaborate with top-tier international talent in a culture of transparency and openness, free from office politics.