Brand Marketing Assistant

Saltrock Head Office; Devon and Torbay; On-site; GBP 28,000 - 35,000; Full time

Job summary

A leading company in lifestyle clothing is seeking a Brand Marketing Assistant to support marketing campaigns, social media strategies, and content creation. The role involves collaboration with various teams to drive brand engagement and awareness, showcasing your creativity and strong communication skills in a dynamic work environment.

Qualifications

• 3+ years experience in a similar marketing role.
• Good working knowledge of social media platforms.
• Strong Microsoft Office skills, especially Excel.

Responsibilities

• Support the delivery of marketing campaigns across all channels.
• Manage the brand's organic social media strategy.
• Create engaging content tailored to audiences.

Skills

Social Media Management

Content Creation

Collaboration

Data Analysis

Tools

Flow Box

Shopify

GA4

Job description

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Like the idea of joining the Saltrock Team? We’re looking
for a Brand Marketing Assistant to come aboard and join the next part of our adventure!

For over 30 years, we have designed
family clothes and accessories with bold colours and patterns, to perfectly
reflect our customers sense of adventure and lifestyle; taking inspiration from
land and sea.

Designed in the South West since
1988 we have grown into a strong retail network and
eCommerce business, and have other brand touch points through UK wide events,
ambassadors and charity partners.

JOB DESCRIPTION

Reporting to the Brand Marketing Manager
this role is responsible for supporting the delivery of marketing campaigns
across all channels and marketing touchpoints. This is key role also
responsible for the brand’s Organic social media and UGC strategies, driving
brand awareness and brand engagement.

MARKETING CAMPAIGNS AND PARTNERSHIPS

• Support the Marketing Manager in the activation of
  the marketing strategy across all channels of the business.
• Support the planning and execution of seasonal
  campaigns working with internal teams to develop relevant content and
  timely execution.
• Support in the management and development of the
  Ambassador Programme, developing and creating content and ideas to engage
  new and existing audiences.
• Support in identifying new collaborations and
  partnerships that develops the brand and grows new audiences.
• Support the planning and execution of events store,
  brand and partnership related activities.
• Support in writing copy and maintaining the brand
  tone of voice across all marketing touchpoints.

SOCIAL MEDIA AND USER AND EMPLOYEE GENERATED
CONTENT

• Responsible for the organic brand social media
  strategy and growing content to support the brand and our sales channels.
• Create and deliver engaging content tailored to
  channels and audiences.
• Work closely with Graphics and Photography
  colleagues to brief requirements for social channels.
• Create and manage all aspects of social competitions
  with clear objectives, KIPI’s and project plans.
• Analysis, review and report back on performance for
  all campaigns and monthly social media performance, establishing key
  metrics: engagement, reach, traffic, conversions, providing insights
  for future improvements.

UGC & EGC

• Responsible for the ongoing day to day management of
  our organic social channels
• Responsible for the UGC and EGC strategy
• Identify and select influencers tailored to each
  campaign, ensuring alignment with the narrative and target audience.
• Identify EGC opportunities, develop and roll-out
  content across the year, working closely with store teams.
• Develop creative briefs for each campaign, including
  objectives, key messaging, concept direction, content guidelines, and tone
  of voice alignment
• Manage influencer outreach and maintain all
  correspondence via email to build and sustain strong relationships
  including contracts and NDAs.
• Coordinate product shipments to influencers via
  Shopify once selections are confirmed.

WEBSITE - BLOG AND SEO

• Responsible for the ongoing management of blog
  content; creating relevant and engaging blog posts, fully optimised for
  SEO.
• Conduct SEO ongoing audits of pages across the
  website, identifying opportunities to enhance search visibility and user
  engagement.

BEHAVIOURS

• Collaboration and teamwork are the key to success in
  this role. You’ll need to be a strong communicator and skilled in managing
  partnerships.
• Have a proactive creative mindset and ability
  to think out the box.
• A genuine love for story-telling around the
  lifestyle our brand represents.
• Ability to prioritise and manage their own workload.
• Works well under pressure and to tight deadlines.
• Maintains a thorough understanding of our target
  audience to create designs that resonate with our customer base and drive
  engagement.
• Keeps own product knowledge up to date to help shape
  brand communications.

REQUIREMENTS AND SKILLS

• 3+ years experience in similar Marketing role
• Good working knowledge of social media platforms –
  Meta ( Facebook and Instagram, LinkedIn plus other channels not widely
  used in the business – Tik Tok, YouTube, Pinterest.
• Experience in Flow Box or other UGC management
  tools.
• Strong Microsoft Office Skills with good knowledge
  of excel and the reading of data.
• Good general knowledge of ecommerce platforms
  Shopify, GA4, Adobe Analytics.