Brand Manager – Walkers, Innovation & Growth (9m FTC)

PepsiCo; Reading; On-site; GBP 48,000 - 60,000; Full time

Benefits offered by this job

Critical illness cover

Discounted gym memberships

Enhanced parental leave

Electric car schemes

Job summary

PepsiCo UK Walkers is seeking a Brand Manager for a 9-month fixed-term contract in Reading. The role blends creativity with sharp commercial thinking to define strategies and major initiatives for 2026, enhancing a beloved British crisp brand.

You will lead packaging design, shopper proposition, and product innovation while guiding cross-functional teams to deliver strong retail impact. Budget oversight and campaign evaluation are key parts of the remit.

Qualifications

• Experienced brand manager who understands people and unlocks ideas.
• Excellent cross-functional collaboration to execute projects.
• Creative curiosity – always seeking the most impactful ideas and campaigns.
• Confident with data and financials to translate into brand recommendations.

Responsibilities

• Champion human-centricity across all activities with curiosity for understanding real people and needs.
• Lead Walker’s Shopper proposition and land brand impact at the point of purchase.
• Lead project teams to develop new product innovation with cross-functional partners.
• Brief and lead packaging design development including on-pack promotions.
• Champion brand and project performance analysis and collaborate with stakeholders to unlock opportunities and address challenges.
• Lead campaign evaluation and learning implications.
• Manage total project A&M budget and report on over/under-spends.

Skills

Brand management

Cross-functional collaboration

Data-driven

Creative thinking

Job description

PepsiCo UK Walkers is seeking a Brand Manager for a 9-month fixed-term contract in Reading. The role blends creativity with sharp commercial thinking to define strategies and major initiatives for 2026, enhancing a beloved British crisp brand.

You will lead packaging design, shopper proposition, and product innovation while guiding cross-functional teams to deliver strong retail impact. Budget oversight and campaign evaluation are key parts of the remit.