Brand Manager UK & IRE

Deciem Beauty Group Inc.; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative beauty company is seeking a dynamic Brand Manager to spearhead brand strategy and marketing initiatives for the UK and Ireland markets. This role involves collaborating with commercial teams to drive brand growth through creative and disruptive marketing strategies. The ideal candidate will possess a strong understanding of the beauty industry, particularly in the UK market, and have a proven track record in executing impactful marketing campaigns. Join a forward-thinking team dedicated to authenticity, transparency, and sustainability in the beauty sector, and enjoy a range of perks designed to support your well-being and professional growth.

Benefits

Generous vacation and personal days

Paid time off for new parents

Work-from-anywhere options

Summer early leave

Mental health support

Development grants

Product discounts

Qualifications

• 5-7 years of marketing experience focused on the UK beauty market.
• Ability to work cross-functionally with key stakeholders.

Responsibilities

• Manage end-to-end UK Brand projects and coordinate teams.
• Support regional paid media strategy and campaign execution.

Skills

Brand Management

Digital Marketing Strategies

Project Management

Communication Skills

Creative Thinking

Knowledge of UK Beauty Market

Tools

Wrike

Job description

Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands & is an industry disruptor with a science-first approach to innovation. DECIEM was co-founded in 2013 by the late Brandon Truaxe, a visionary who aimed to change the beauty industry through authenticity and transparency. He established DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside co-founder Nicola Kilner.

We are growing rapidly and looking for someone who shares this vision and wants to grow with us!

WHAT WE’RE LOOKING FOR

We seek an experienced and energetic Brand Manager to lead and develop brand strategy and marketing initiatives specifically for the UK and Ireland markets.

The ideal candidate will have a strong understanding of beauty retailers and pure players, experience in delivering 360 marketing campaigns, and a proven track record in out-of-home (OOH) marketing, customer events, and digital activations. In this role, you will partner closely with commercial teams to drive brand growth and ensure exceptional execution of marketing activations across all channels.

Strong Asset:

• Previous experience working in a local/regional team with global creative and marketing teams in bringing executions to life is required.
• Strong understanding and experience with digital marketing strategies and paid media.
• Strong knowledge of the UK beauty market and consumer trends.
• Passion for the beauty industry; Sephora or Ulta experience is preferred.
• Ability to think creatively and challenge conventional ideas to drive disruptive, innovative marketing strategies.
• 5-7 years of marketing experience in brand management, focusing on the UK market and beauty industry.

WHAT YOU’D BE DOING IN THIS ROLE

• Act as a key regional representative, working across regional and global teams, to deliver campaigns, messaging, and key account marketing plans supporting the regional business.
• Project manage end-to-end all UK Brand projects and coordinate global, regional, and external teams.
• Audit, negotiate, and manage various agencies on large brand projects and OOH activations.
• Oversee project management of all regional asset briefs and content needs for the regional creative team and/or agency, managing timelines, reviews, and team efforts through project completion.
• Be responsible for regional brand calendar updates according to the latest business status and lead planning efforts to support both brand and business.
• Support always-on regional paid media strategy by owning planning and execution of monthly programs with cross-functional teams, ensuring KPI alignment and optimization.
• Support regional execution of global launch plans for new products and campaigns, maximizing impact through strategic prioritization.
• Manage the brand budget tracker and ensure PO processes are followed.
• Lead the development and execution of the NPL brand strategy and 360 launch plans in the UK in line with global strategy.
• Lead weekly brand meetings with UK departments for project updates and alignment.

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• Ability to work cross-functionally and collaborate with key stakeholders.
• Excellent project management skills; Wrike platform experience preferred.
• Strong organization and time management skills, detail-oriented, and able to work efficiently in a fast-paced environment.
• Excellent interpersonal and communication skills, both written and oral, capable of working with all levels of staff and management.
• Ability to initiate and monitor multiple projects, with strong problem-solving skills and ownership mindset.

WHAT YOU’LL BE GAINING BY JOINING OUR TEAM

Enjoy many perks including generous vacation and personal days, paid time off for new parents, work-from-anywhere options, summer early leave, mental health support, development grants, and product discounts.

OUR VALUES AND COMMITMENTS

We are committed to doing the right thing, respecting small things, and being the future. Our awards include CEW Achiever Award and Best Skincare Brand. We prioritize sustainability and social impact, focusing on fighting climate change, responsible sourcing, and supporting charities through the Good Fund. DECIEM values diversity, equity, and inclusion, striving for meaningful change and an inclusive workplace. We are an equal opportunity employer and accommodate applicants’ needs during recruitment.

WANT TO JOIN US?

If you’re interested, please send your resume. Only shortlisted candidates will be contacted. <3