Brand Manager Tequila - El Jimador

Brown-Forman; London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading company seeks a Brand Manager for El Jimador to drive profit growth and execute brand strategies in a dynamic sector. The role involves collaboration with key stakeholders and requires significant marketing experience, particularly in the FMCG/spirit sector. This position offers a blend of office and remote work with a focus on creativity and strategic relationships.

Benefits

Equitable pay structures

Premium employee experience

Qualifications

• Previous marketing experience building brands.
• Experience in ATL and BTL activities.
• Fluent English - superior communication skills.

Responsibilities

• Development of long-term and annual brand plans.
• Manage A&P budgets for the brand.
• Deliver communication strategies and activation plans.

Skills

FMCG/Spirit background

Commercial skills

Strong communication skills

Creative problem solver

Collaborative team player

Job description

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Quote from Hiring Manager

The Brand Manager Tequilas is a key member of the Emerging Brand team and a highly motivated marketer looking to shape the future of an exciting portfolio in a very dynamic category!

Meaningful Work From Day One

The brand manager is responsible for driving profitable growth by building the strategic plans of his/her portfolio and ensuring best in class execution collaborating closely with the key UK & Global stakeholders. This is a role which requires a strong ability to advocate & champion the brands within the business.

The working style for this role is 4 days a week in our modern office in central London office in Fitzrovia and Fridays working from home.

What You Can Expect

Value Creation

• Development of long-term and annual brand plans seeking approval from local, regional and global brand stakeholders
• Guardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implement corrective actions
• Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend
  
  

Strategic Relationships & Partnerships

• Lead and champion the brand and shape the direction and growth of the different expressions with the support of the Head of Marketing
• Partner closely with the Assistant Brand Manager on multiple projects while actively participating in the ABM development plan
• Develop strong working relationships with internal, external (creative, media and BTL agencies) and global stakeholders
• Act as a role model of B-F values
  
  

Drive for results

• Bring the brand plans to life by delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team (Customer Marketing, Advocacy, Prestige and Sales)
• Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growth
• Partner with the Head of Marketing to drive the communication agenda of the brand in the UK as well as championing a test & learn approach
• Strongly partner with production and global team to ensure UK needs are fulfilled
  
  

What You Bring To The Table

• FMCG/Spirit background
• Previous marketing experience building brands within a dynamic and fragmented category
• Experience in (operational) responsibility in ATL and BTL activities
• Experience working closely with PR agencies and managing earned media campaigns
• Strong & proven commercial skills
• Passion for brands and able to translate this into “ambassador” style of attitude and behaviour to the rest of the organisation
• On Trade knowledge and/or experience would be a plus
• Fluent English, both spoken and written - Superior communication skills (influencing, listening, presentations, written)
  
  

What Makes You Unique

• You are a creative problem solver with proven experience of growing brands within dynamic categories
• Self-Starter and growth mindset with an ability to challenge the status quo
• Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships
• Adaptable, flexible and resilient
  
  

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#eljimador

Requisition Type

Employee

Management Level

Leader

Global Job Level

L1

Number Of Openings Available

1

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Beverage Manufacturing

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