Brand Manager - Retail Activation

General Mills; Uxbridge; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

General Mills seeks a passionate Brand Manager in Uxbridge to lead trade media and shopper marketing initiatives. In this role, you'll drive brand strategy at the point of purchase, creating impactful in-store campaigns while leveraging shopper data insights. Join a company that values flexibility, wellbeing, and great career growth opportunities.

Benefits

Flexible work policy

Free Headspace account

Ongoing wellbeing activities

Employee Assistance Program

Health and dental insurances

Enhanced pension contributions

Subsidised canteen

Volunteering days

Bonus scheme

Qualifications

• 2+ years of CPG marketing experience, especially in shopper marketing.
• Experience with trade PR or trade shows is a bonus.
• Strong understanding of shopper behavior and marketing strategies.

Responsibilities

• Lead in-store campaigns and monitor performance metrics.
• Manage monthly trade media budgets and optimize based on data.
• Collaborate with agency partners to develop marketing assets.

Skills

Strategic thinking

Project management

Collaboration

Communication

Tools

Nielsen

Dunnhumby

Job description

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Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

We're on the lookout for a passionate and driven Brand Manager to take the lead in trade media and shopper marketing. In this high-impact role, you'll bring brand strategy to life where it matters most-right at the point of purchase. You'll be the mastermind behind insight-led, in-store campaigns that truly connect with shoppers and deliver real business results.

We're looking for a strategic thinker with hands-on experience in the CPG industry, someone who knows how to manage budgets, build cross-functional partnerships, and turn data into action. If you're energised by the fast pace of retail, obsessed with shopper behaviour, and have a knack for collaboration and communication, we'd love to hear from you.

What your role is:

• Planning & Strategy: Contribute to the articulation and execution of annual brand briefs.
• Communications & Asset Development: Work with key agency partners to develop and execute best-in-class in-store assets across various formats. Execute the annual trade PR plan.
• Shopper Marketing & Product Launch Support: Execute omnichannel shopper marketing and trade PR plans. Support tradeshow execution for non-grocery partners.
• Performance Management & Measurement: Manage the monthly trade media budget planning and delivery. Understand past performance and leverage shopper and category data to improve future strategies. Measure and report on the success of initiatives post-activation.
• Execution: Proactively and timely lead the execution of marketing plans.

What you will bring to the team:

A passion for marketing with 2+ years of CPG experience, especially in shopper marketing. You know what it takes to bring brands to life in-store and are excited by the idea of shaping how shoppers connect with them. If you've worked on trade PR or trade shows, that's a bonus-but your strength lies in understanding the path to purchase.

You're confident with CPG data tools like Nielsen or Dunnhumby and know how to turn insights into action. With strong project management skills, you keep things moving and know how to deliver results on time and with impact.

You communicate clearly, collaborate easily, and can explain the "why" behind your work.

What you get from us:

Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances - All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work