Brand Manager - Respiratory

Site Name : Australia - Victoria - Abbotsford

Posted Date : Jan 15 2025

About GSK

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together. Our success absolutely depends on our people. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

About the Role

Due to growth, we are seeking a talented Brand Manager (BM) to join our Respiratory team. You will work closely with the Marketing Manager to market GSK's respiratory portfolio, driving long-term growth. You will develop and implement innovative multichannel marketing plans to differentiate the brand and engage customers and stakeholders. Additionally, you will lead aspects of a cross-functional team to execute the business plan with excellence.

Your role will be varied and will include :

• Supporting budgeted sales and managing A&P spend within budget.
• Developing and implementing an innovative marketing plan aligned with brand strategy.
• Creating valuable digital content for Healthcare Professionals (HCPs) using multiple insights.
• Collaborating with the Medical team on Key Opinion Leader (KOL) engagement and educational initiatives.
• Providing monthly financial updates, forecasts, and 3-year Brand Plans to ensure budget and forecast accuracy.

About you?

To be successful in the role, you will need a strong background in omni-channel marketing and digital campaigns, with specific experience in the pharmaceutical industry and a customer-focused approach. You will be adept at achieving targets, building relationships, and executing strategies to perfection. Ideally, you will have experience within Respiratory.

You'll also :

• Hold a tertiary qualification in Marketing, Business or Science (preferred).
• Have a minimum of 3 years of brand management experience in the pharmaceutical industry.
• Be proficient in demand forecasting and planning.
• Possess strong business acumen and analytical skills.
• Be knowledgeable about competitors and market trends.

At GSK, we challenge ourselves to get Ahead Together – to make a positive impact on global health; for growth; in an environment where people can thrive. Our culture inspires our performance.

By joining GSK, you’ll enjoy :

• A flexible and life-friendly working approach, allowing you to do your best work.
• Being in a diverse organisation that reflects the communities that we work within.
• Development and progression at a global scale, with international opportunities.
• 5 Feel Good Days and 1 volunteer day (on top of your annual leave).
• Option to purchase up to 4 weeks’ additional leave per year.