Brand Manager - PET

Boehringer Ingelheim Pharmaceuticals, Inc.; United Kingdom; Hybrid; GBP 70.000 - 90.000; Vollzeit

Zusammenfassung

Boehringer Ingelheim in the United Kingdom is seeking a strategic Brand Manager to lead development and execution of marketing plans for Purevax, Eurican and Pexion within the Pain, Vaccines and CNS franchise. The role emphasizes cross-functional collaboration to align with global strategies and local market needs.

The position is hybrid and permanent, requiring veterinary marketing experience, brand management expertise, and a proven ability to manage budgets and drive growth across multiple

Qualifikationen

• Strong commercial focus and market-driven mindset.
• Extensive marketing experience in a relevant sector.
• Proven brand management and budget ownership responsibilities.
• Excellent project management and multitasking abilities.
• Experience leading cross-functional initiatives.
• Proactive, solution-oriented approach to marketing challenges.
• Strong communication and influencing skills.

Aufgaben

• Lead the development and implementation of tactical marketing plans and product communications.
• Adapt brand strategy and marketing mix to each sales channel's requirements.
• Collaborate with category and strategic accounts teams to ensure alignment and rollout of campaigns.
• Monitor performance, analyse results, and adjust strategies as needed.
• Manage advertising and promotions budgets, evaluating effectiveness and ROI.
• Conduct market and competitor analysis to inform strategic decisions.
• Build strong relationships across the business and with key external partners.

Kenntnisse

Strong commercial focus

Extensive marketing experience

Brand management

Budget ownership

Project management

Cross-functional leadership

Proactive mindset

Strong communication

Influencing abilities

Jobbeschreibung

At Boehringer Ingelheim, we are passionate about improving the lives of animals and the people who care for them. We are looking for a strategic and results-driven Brand Manager to lead brand development and tactical marketing for the Purevax, Eurican and Pexion brands, within the Pain, Vaccines and CNS franchise.

You will be responsible for developing and executing marketing plans that support market share, sales, and profitability targets. Working cross-functionally, you’ll ensure that marketing activities are aligned with global strategies and tailored to local market needs.

This is a hybrid role offered on a Permanent Contract.

TASKS & RESPONSIBILITIES

• Lead the development and implementation of tactical marketing plans and product communications
• Ensure that the brand strategy and marketing mix are adequately adapted to each sales channel's requirements
• Collaborate with category, and strategic accounts teams to ensure alignment and effective rollout of campaigns
• Monitor performance, analyse results, and adjust strategies as needed
• Manage advertising and promotions budgets, evaluating effectiveness and ROI
• Conduct market and competitor analysis to inform strategic decisions
• Build strong relationships across the business and with key external partners

REQUIREMENTS

• Strong commercial focus and extensive marketing experience
• Previous veterinary marketing experience is required
• Proven expertise in brand management and budget ownership
• Excellent project management and multitasking skills
• Experience leading cross-functional initiatives
• Proactive, solution-oriented mindset
• Strong communication and influencing abilities