Brand Manager – OTC Healthcare

JR United Kingdom; Bournemouth; On-site; GBP 45,000 - 48,000; Full time

Job summary

A forward-thinking company is seeking a dynamic Brand Manager for OTC Healthcare in Bournemouth. This exciting role involves developing and executing innovative marketing strategies for a renowned portfolio of products. With a strong focus on collaboration and strategic discussions, you will manage the entire marketing lifecycle, contributing to brand growth and business success. The ideal candidate will have extensive experience in brand marketing, particularly in FMCG or OTC healthcare, and will thrive in a fast-paced environment. Join a supportive culture that values communication and client satisfaction while enjoying the beautiful South Coast lifestyle.

Qualifications

• 5-6 years of brand marketing experience, preferably in FMCG or OTC healthcare.
• Proficient in Excel and PowerPoint, with strong influencing skills.

Responsibilities

• Develop and implement marketing strategies for a portfolio of products.
• Oversee the marketing lifecycle from development to evaluation.

Skills

Brand Marketing Experience

FMCG Knowledge

Financial KPIs Understanding

Excel Proficiency

PowerPoint Proficiency

Influencing Skills

Multitasking Ability

Job description

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Brand Manager – OTC Healthcare, Bournemouth

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Client:

Tarsh & Partners Marketing Recruitment

Location:

Bournemouth, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Brand Manager – OTC Healthcare

South Coast – 4 days office based

Salary £45-48K + benefits and bonus

TP439925

Fantastic role for an experienced Brand Manager, based in Dorset with access to beaches and outdoor pursuits. Please note that this role is office based for at least 4 days a week.

Our client is a leading healthcare industry player, managing a portfolio of well-known OTC and self-care brands on a partnership basis. They seek a talented brand marketer to join their team — an exciting opportunity to impact business success!

Position Overview

As a Brand Manager, you will develop and execute marketing strategies for a portfolio of products. You will work closely with internal teams and external agencies, managing the entire marketing lifecycle from ideation to evaluation. Your expertise will contribute to strategic discussions, budget optimization, and driving sales and brand growth.

Key Responsibilities

• Develop and implement brand & marketing strategies
• Contribute to strategic discussions to optimize marketing & sales budgets
• Oversee the marketing lifecycle from development to evaluation
• Lead partner review meetings, demonstrating expertise in category, brand, and marketing
• Create presentations for brand partners, customers, and internal stakeholders
• Manage agencies for outsourced activities
• Conduct product and audience analysis to identify growth opportunities through innovation and activation
• Manage sales, expenditure budgets, and sales forecasts
• Mentor and develop direct reports

Skills & Experience Required

• 5-6 years' brand marketing experience, ideally in FMCG or OTC healthcare; other regulated markets considered
• Knowledge of grocery and/or pharmacy trade channels
• Proven success in creating and implementing brand plans
• Understanding of financial KPIs affecting P&L (ROI, promotions, stock management, COGS)
• Proficient in Excel and PowerPoint
• Strong influencing skills in strategy, analysis, and communication
• Independent and team-oriented work style
• Pragmatic, organized, capable of multitasking and reprioritizing

Company Overview

An established, respected healthcare company known for a people-driven approach and business growth focus. They value communication, client satisfaction, and change adaptability, fostering a supportive culture for growth. Their portfolio includes well-known health & beauty brands committed to innovation and quality.

If interested, contact Alex Hooper at [emailprotected].