Brand Manager OTC

STADA Arzneimittel AG; Reading; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Annual bonus

Pension scheme

Leave entitlement

Wellbeing program

EV charging

Job summary

STADA UK Thornton & Ross in Reading, UK, is seeking a Brand Manager OTC to drive in-market excellence and growth for consumer health brands. You will partner with Marketing, Digital, Insights, Medical, Regulatory, Supply and Sales to shape UK brand ambition and deliver in-market performance.

You will manage brand P&L, lead performance reviews, and build actionable recommendations using retailer insights and consumer data.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 2+ years of FMCG or Consumer Health experience is preferred.
• Strong executional skills with a drive to deliver best-in-class brand building.

Responsibilities

• Develop end-to-end brand strategy and positioning for your portfolio.
• Translate strategy into integrated activation plans across ATL, BTL, digital and e-commerce.
• Lead day-to-day brand execution with pace, accuracy and consistency.
• Collaborate with cross-functional teams to drive portfolio initiatives and NPD.

Skills

Brand management

Marketing strategy

Data analytics

Digital marketing

Education

Bachelor’s degree in Marketing

Tools

Excel

CRM systems

Digital analytics tools

Job description

STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our Marketing Team.

STADA UK Thornton & Ross – Brand Manager OTC

Reading |U.K.| Full-time | Permanent

Role Purpose

The Brand Manager OTCwill join STADA UK at a time of strong momentum, portfolio expansion, and organisational transformation. This role is pivotal in accelerating the growth of our Consumer Health brands by delivering in ‑ market excellence, driving flawless execution, and embedding a data ‑ driven, performance ‑ oriented mindset across the business.

Working closely with Marketing, Digital, Insights, Medical, Regulatory, Supply and Sales teams, you will help shape and deliver the UK brand ambition while leveraging One STADA processes, frameworks, and performance culture to build brands that win with consumers, shoppers, and customers.

How You Will Make Impact:

1. 360 Brand management

• Contribute to the development of end ‑ to ‑ end brand strategy and positioning for your portfolio, ensuring a clear, insight ‑ led and consumer ‑ centric approach.
• Translate strategy into fully integrated 360° activation plans across ATL, BTL, digital, PR, and e-commerce channels.
• Lead day ‑ to ‑ day brand execution and communication with excellence, pace, and attention to detail.
• Ensure brand consistency across all consumer and customer touchpoints, safeguarding visual identity, messaging, and tone of voice.
• Monitor the competitive landscape and proactively identify opportunities to strengthen brand positioning.
• Support the Marketing Manager in portfolio-level initiatives and cross-brands alignment.

2. Performance, Analytics and KPIs

• Manage Brand P&L and A&P budgets with a disciplined, ROI ‑ driven mindset and strong business case ownership.
• Lead weekly and monthly brand performance reviews (share, distribution, rate of sale, promotional efficiency, media KPIs).
• Leverage sell ‑ out data, retailer insights, digital analytics, and consumer research to build clear, actionable recommendations.
• Contribute to the development of standardized reporting frameworks to improve visibility, decision ‑ making, and cross ‑ functional alignment.
• Track and optimize campaign performance across channels, ensuring continuous improvement.
• Actively contribute to innovation pipelines through ideation, concept development, and business case preparation.
• Lead NPD/EPD projects from concept to launch readiness, ensuring cross ‑ functional alignment and on ‑ time delivery.
• Identify optimization opportunities across the brand lifecycle (packaging, claims, formulations, go-to-market, channel mix).
• Support post ‑ launch evaluation and continuous improvement of innovation performance.

4. Cross-Functional Ownership

• Act as a brand project manager across Sales, Supply Chain, Regulatory, Medical, Finance, and external agencies.
• Drive projects with enthusiasm, resilience, and accountability, ensuring clarity of roles, timelines, and deliverables.
• Demonstrate an owner's mindset focused on outcomes, not tasks.
• Build strong relationships with internal and external stakeholders to ensure seamless execution and alignment.

What We Are Looking For

At STADA, we embrace Uniqueness—recognising the value that diverse perspectives bring to our work. Our core values—Entrepreneurship, Integrity, Agility, and One STADA—guide how we collaborate and innovate.

We are looking for a candidate who aligns with these values and brings the following:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
• 2+ years of experience in FMCG or Consumer Health (strong advantage).
• Strong executional skills, with the ambition to deliver best-in-class brand building.
• High energy, hands‑on approach, and a positive, growth‑oriented mindset.
• Comfort working with digital platforms, insights, and data analytics tools.
• Demonstrated early commercial acumen, with an understanding of key P&L drivers.
• A creative, “think outside the box” mindset combined with a strong sense of ownership.
• Resilience and ability to thrive in a fast‑paced, entrepreneurial environment.

How We Care For You

At Thornton & Ross our purpose “Caring for people’s health as a trusted partner” motivates us every day. And what would be a better place than starting with our own employees. Which is why we give much in return:

Competitive salary and annual bonus scheme.

Salary Sacrifice Pension Scheme offering 8% employer contribution rates.

Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.

25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.

Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.

Electric Car Scheme through Octopus Energy, plus free on‑site EV charging.

Enhanced Family Leave.

Plus, many more employee benefits & celebration events.

STADA Group values and promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation. We use the strength of our uniqueness to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment. We are looking forward to your application and welcome applications without a pharmaceutical background.