Brand Manager – McDelivery & Digital Value

McDonald's; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the fast-food industry seeks a strategic Brand Manager to enhance McDelivery and digital value initiatives. This role involves executing marketing strategies, managing budgets, and collaborating with stakeholders to drive growth. Ideal candidates will possess strong brand marketing expertise and excellent communication skills, thriving in a dynamic environment.

Benefits

Access to industry-leading training

Collaborative culture

Competitive salary plus bonus

Free parking

Free lunch

Gym access

Qualifications

• Experience as a Brand Manager or Assistant Brand Manager.
• Experience in managing multi-channel marketing campaigns.
• Ability to work in a fast-paced environment.

Responsibilities

• Develop and execute McDelivery & Digital Value strategy.
• Lead multi-channel marketing campaigns.
• Manage budgets and timelines for marketing initiatives.

Skills

Brand marketing expertise

Excellent communication skills

Stakeholder management

Organisational skills

Self-starter mindset

Digital innovation

Tools

Microsoft Excel

PowerPoint

Job description

About Us

McDonald’s has run its business in the UK since 1974 and currently operates over 1500 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing over 170,000 people.

Hybrid Working

This role is based in our East Finchley office working 3 days in the office and 2 days remotely.

We’re looking for a strategic Brand Manager to lead our delivery and digital value plans across McDonalds UK & Ireland. This is an exciting opportunity to shape consumer experience, drive McDelivery growth and lead digital value initiatives in one of the most respected and award-winning marketing functions in the country.

What You’ll Be Doing:

• Help develop and execute a long-term McDelivery & Digital Value strategy with clear KPIs for success
• Work closely with agency partners to lead multi-channel marketing campaigns
• Use consumer insights to create data-driven marketing decisions.
• Manage budgets, timelines, and execution of high-impact marketing initiatives.
• Partner with senior stakeholders, franchisees, and third-party operators to drive success.
• Demonstrate subject matter expertise in McDelivery and Digital Value
• Lead and coach direct reports, developing future marketing talent

What You’ll Need:

• Brand marketing expertise as a Brand Manager or experienced Assistant Brand Manager looking for the next step
• Experience of helping manager and execute multi-channel marketing campaigns
• Excellent communication & stakeholder management skills.
• Experience in budget ownership & project leadership.
• Strong organisational skills and ability to work comfortably in a fast paced environment across multiple projects
• A self-starter mindset, ambitious to drive growth & innovation.
• Proficiency in Microsoft Excel and PowerPoint
• Passion for digital innovation and delivery

What You’ll Get:

• Access to industry-leading training and career development opportunities
• A collaborative and inclusive culture, where your ideas are valued
• Competitive salary plus bonus, cash allowance, free parking, free lunch and gym access
• Hybrid working with a blend of office presence and remote flexibility

Additional Information

Company Vision and Culture…

Our Global vision is to build a better McDonald’s and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.

McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.

Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

Serve: We put our customers and our people first

Inclusion: We open our doors to everyone

Integrity: We do the right thing

Community: We are good neighbours

Family: We get better together

At McDonald’s we are People from all Walks of Life...

People are at the heart of everything we do, and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.

We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere.