Brand Manager - Kinder Seasonal

Ferrero; Greater London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Brand Manager for Kinder Seasonal, where you will drive the success of a beloved brand. This role involves managing P&L, developing strategic marketing initiatives, and ensuring effective budget management. You will collaborate closely with cross-functional teams to shape brand strategies and execute campaigns that resonate with consumers. If you have a passion for creating joyful experiences and a strong background in FMCG brand management, this is your chance to make a meaningful impact in the confectionery market. Be part of a team that values creativity and innovation!

Benefits

Flexible working hours

Health insurance

Employee discounts

Professional development opportunities

Qualifications

• Proven experience in FMCG brand management.
• Strong understanding of the UK market dynamics.

Responsibilities

• Manage P&L and grow market share for Kinder Seasonal.
• Develop brand positioning and execute marketing initiatives.

Skills

FMCG Brand Management

Market Analysis

Project Management

Stakeholder Engagement

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Market Research Tools

Project Management Software

Job description

Ferrero Greenford, England, United Kingdom

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Ferrero Greenford, England, United Kingdom

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Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Job Location: Greenford, London

Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

Do you have a passion for bringing joyful, high-quality products to life? We have an exciting opportunity for a Brand Manager – Kinder Seasonal to join our team.

In this role, you will play a vital part in driving the success of the Kinder Seasonal portfolio—managing its P&L, growing market share, and strengthening its competitive position. Working closely with the Marketing Manager, you will support the development of brand positioning, strategic planning, and the execution of key initiatives, all while ensuring effective budget management.

Main Responsibilities:

As Brand Manager – Kinder Seasonal, you will play a key role in driving the success of one of the most emotionally engaging and cherished brands in the confectionery category. Kinder is rooted in the values of family, care, and joy—and your work will ensure these values are brought to life across every seasonal touchpoint.

Working closely with the Marketing Manager, you will support the strategic direction for Kinder Seasonal, contributing to brand targets, sales forecasting, and budget allocation. You’ll help shape portfolio strategy—defining the right product mix, positioning, and pricing to capture consumer interest and maximise seasonal opportunities.

You will play a key role in developing Kinder’s communication and media strategy, ensuring every campaign reflects Kinder’s warm, playful, and quality-focused personality. From concept to execution, you’ll manage creative development and ensure alignment with both UK&I priorities and global brand guidelines.

In promotions, you’ll collaborate on seasonal campaigns that delight families and build brand love—leading material development, assessing campaign impact, and supporting contracts through Legal. You’ll work closely with Sales and Trade Marketing to ensure Kinder’s presence in market is both engaging and commercially effective.

Your role will also involve tracking business performance, analysing consumer and category data, and identifying ways to grow Kinder Seasonal’s reach and relevance. You’ll support ongoing brand research and innovation, ensuring Kinder remains at the heart of seasonal celebrations.

This is a fantastic opportunity to shape the future of one of Ferrero’s most iconic brands. If you’re passionate about making meaningful connections with families and consumers through Kinder’s unique spirit, we’d love to hear from you.

Who we are looking for:

We’re seeking a passionate and driven Brand Manager for Kinder, with proven experience in FMCG brand management and a strong understanding of the UK market. The ideal candidate will bring a solid track record in developing brand strategies, aligning senior stakeholders, delivering impactful communication plans, and leading successful brand activations.

Success in this role requires:

• A naturally curious, consumer-first mindset with a sharp eye for emerging trends
• Strong relationship-building skills and the ability to influence cross-functional teams
• Experience in managing complex projects, driving change, and contributing to commercial targets
• Ideally, experience in working with external partners or licensors, including navigating approval processes
  
  

This is an exciting opportunity to grow across multiple areas of marketing—from strategy to execution—and play a key role in shaping the future of one of the UK’s most loved brands. If you’re ready to make an impact and contribute to Kinder’s long-term growth ambitions, we’d love to hear from you!

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing

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