Brand Manager - Global Franchise Strategy, Peppa Pig

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Brand Manager for Global Franchise Strategy focused on Peppa Pig. This exciting role involves developing and executing franchise plans, overseeing content production, and ensuring brand consistency across various platforms. The ideal candidate will possess strong project management skills and a deep understanding of global market trends. Join a dynamic team where your contributions will help shape beloved franchises and engage audiences worldwide. If you are passionate about storytelling and brand management, this opportunity is perfect for you.

Qualifications

• 3-5 years of experience in TV and/or franchise management.
• Strong project management and leadership skills required.

Responsibilities

• Develop and implement annual franchise plans based on strategic insights.
• Manage franchise content streams across multiple platforms.

Skills

Project Management

Leadership Skills

Stakeholder Influence

Business Acumen

Resourcefulness

Education

Degree or Equivalent Education

Tools

Word

Excel

PowerPoint

Outlook

Job description

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Brand Manager - Global Franchise Strategy, Peppa Pig, London

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Client:

Hasbro

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

433a108d5f7d

Job Views:

7

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through storytelling and play. Hasbro offers a range of products including toys, games, licensed consumer products, digital games, location-based entertainment, film, and TV. Its portfolio includes over 1,800 brands such as MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG.

We are seeking a Brand Manager, Global Franchise Strategy & Management, Peppa Pig, to develop and execute global franchise plans and activations. The role involves leading cross-functional teams to support franchise growth across categories and regions, aligning with Hasbro’s strategic goals.

Key Responsibilities

• Develop and implement annual franchise plans based on strategic insights and content strategies.
• Oversee content production, ensuring storytelling aligns with franchise and commercial needs.
• Manage franchise content streams across multiple platforms including TV, YouTube, Music, Publishing, and Gaming.
• Ensure brand consistency, tone of voice, and regional adaptations in collaboration with creative teams.
• Coordinate with internal and external partners globally to activate franchise strategies.
• Monitor brand performance and industry insights to inform strategy and activation plans.

Qualifications

• Degree or equivalent education.
• 3-5 years of experience in TV and/or franchise management for a global consumer brand.
• Strong project management and leadership skills.
• Understanding of global market trends and regional nuances.
• Business and financial acumen.
• Excellent stakeholder influence skills.
• Resourcefulness, autonomy, and resilience under pressure.
• Proficient in Word, Excel, PowerPoint, Outlook.

Our Values

• Be legendary: aim for excellence and innovation.
• Build a diverse and inclusive team.
• Embrace challenges creatively.
• Collaborate respectfully and decisively.
• Focus on fan satisfaction and engagement.

Equal Opportunity Employer

We provide reasonable accommodations for applicants with disabilities and are committed to an inclusive workplace. Please inform us if you require accommodations during the application process.