Brand Manager - Gatorade

PepsiCo; Reading; On-site; GBP 40,000 - 60,000; Full time

Job summary

PepsiCo recherche un Gatorade Brand Manager pour diriger le lancement de Gatorade au Royaume-Uni en 2026. Le candidat idéal aura une forte compréhension des consommateurs, des compétences en marketing de performance et une expérience avérée en gestion de projets. Ce rôle exige une collaboration étroite avec des équipes internes et externes pour garantir un lancement réussi. Nous offrons un salaire compétitif et des opportunités de développement de carrière.

Benefits

Competitive salary

Bonus

Car allowance

Flexible working

Enhanced parental leave

Qualifications

• Expérience en marketing de marque et compréhension approfondie du consommateur.
• Compétences analytiques pour créer des analyses robustes et des informations significatives.
• Gestion de projets multicanaux dans un environnement dynamique.

Responsibilities

• Lancer l'activation marketing pour Gatorade et gérer des projets de lancement.
• Collaborer avec des équipes internes et des partenaires externes pour optimiser le lancement.
• Gérer la gestion budgétaire et être un défenseur de la marque.

Skills

Understanding consumer insights

Analytical skills

Project management

Performance marketing

Job description

Overview

Why join the international Beverages team?

At Pepsi Beverages UK we're proud to lead a portfolio of some of the UK's most iconic brands. Pepsi Max is the nations no 1 Cola (sub-brand, by volume); 7up is the leading drink in Lemon & Lime; Lipton is the UK's no 1 Ice Tea; and Rockstar is making an exciting foray into the fast moving Energy Drinks space. The UK is one of Pepsi International Beverages 'Anchor Markets' with ambitious growth targets and a really exciting agenda to lead the next generation of Soft Drink growth. Working with our bottling partner - Carlsberg Britvic - this is a high-performing team on a strong growth trajectory with some really exciting ambitions ahead.

What you'll get up to

The role of the Gatorade Brand Manager is to support the Senior Marketing Manager in launching Gatorade water enhancers into the UK market. The brand manager will lead the launch execution of the marketing plan, including the performance marketing with support of the agency, the wider marketing plan and work closely with the Sector and Global team to get the proposition launch ready for retail in 2026.

You will need to be experienced in working in a matrix organisation with a very collaborative approach and strong organisational skills.

Responsibilities

• Working with the Senior Marketing Manager to deliver launch execution for the phase 1 launch online, leading the workstreams for website set up, performance marketing, PR and sampling.
• Working closely with bottling partner Carlsberg Britvic, sector and global to finalize 4 Ps for retail launch in 2026.
• Leading the learning agenda for the phase 1 launch, including weekly performance review with performance agency and indicated actions, sharing monthly learnings with senior stakeholders
• Keeping a close eye on the competitive landscape with monthly updates on new players and their marketing activities

• Leading weekly meetings with internal cross functional team, our bottling partner Carlsberg Britvic and agencies, holding all partners accountable for the actions
• Being no1 brand advocate, promoting the brand and its campaigns internally and externally through PR, Senior stakeholder social posting, award submissions etc.
• Leading the budget management together with Senior Marketing Manager

Qualifications

• Strong consumer understanding and brand building skills - understanding consumer insights to help build stronger activations & campaigns
• Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities
• Performance marketing & online basics – proven track record on successfully selling products DTC, Amazon and other online channels
• Project management – proven track record of managing multiple projects in a fast moving and ever-changing environment with maturity and foresight to cope with input and changes
• Experience in sports marketing is a bonus
• Experience of engaging and leading cross-functional teams, internal and external partners
• Leading external agencies to develop and deliver winning marketing plans & content
• Budget Management experience

Why PepsiCo?

PepsiCo is one of the world's leading food and beverage companies serving more than 200 countries around the world, with everyday favourites like Walkers, Doritos and PEPSI.

With over 20 global megabrands, we have a well-earned reputation for strong brand marketing expertise. We are proud to be the home to some of the best marketers in the world and an employer of choice of aspiring marketing professionals.

At PepsiCo, marketing is as much about sharp commercial thinking as it is creativity; our combination of courage and pragmatism has proved a real winner.

Every day, millions of people in the UK enjoy our snacks and beverages. The vision of the 4,500 strong team behind these household names is to be the Global Leader in Convenient Foods and Beverages by Winning with Purpose.

Behind this vision lies a passion for sustainability and a commitment to doing business in the right way. We strongly believe that integrating purpose into our business strategy will be the key to our future success.

More about PepsiCo.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visitwww.pepsico.com, and follow onX (Twitter),Instagram,Facebook, andLinkedIn @PepsiCo.

Why Join Us?

We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.

A Space to be You

We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.

Equal Opportunities

We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.

To enable you to be at your best we will ensure you are provided with any physical or non-physical adjustments to support your participation in the job application and interview process. Please speak to the Recruiter directly about any support you need.