Brand Manager - Gatorade

PepsiCo; Reading; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading beverage company in Reading is seeking an experienced Gatorade brand manager. You will lead the marketing plan execution and collaborate with various teams to ensure successful product launches. The ideal candidate has strong skills in brand building and performance marketing, with experience in managing projects within a matrix organization. Benefits include a competitive salary, car allowance, and a commitment to employee wellbeing.

Benefits

Competitive salary

Bonus

Car allowance

Flexible working

Discounted gym memberships

Enhanced parental leave

Electric car schemes

Qualifications

• Strong consumer understanding and brand building skills.
• Proven track record in performance marketing and online channels.
• Experience in managing multiple projects in fast-changing environments.

Responsibilities

• Lead the launch execution of the marketing plan for Gatorade.
• Work closely with bottling and agency partners.
• Promote the brand and its campaigns across stakeholders.
• Manage budget with Senior Marketing Manager.

Skills

Consumer understanding and brand building skills

Analytical skills

Performance marketing

Project management

Sports marketing experience

Engaging cross-functional teams

External agency management

Budget management

Job description

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Overview

Why join the international Beverages team?

At Pepsi Beverages UK we're proud to lead a portfolio of some of the UK's most iconic brands. Pepsi Max is the nations no 1 Cola (sub-brand, by volume); 7up is the leading drink in Lemon & Lime; Lipton is the UK's no 1 Ice Tea; and Rockstar is making an exciting foray into the fast moving Energy Drinks space. The UK is one of Pepsi International Beverages 'Anchor Markets' with ambitious growth targets and a really exciting agenda to lead the next generation of Soft Drink growth. Working with our bottling partner - Carlsberg Britvic - this is a high-performing team on a strong growth trajectory with some really exciting ambitions ahead.

What you'll get up to

The Gatorade brand manager will lead the launch execution of the marketing plan, including the performance marketing with support of the agency, the wider marketing plan and work closely with the Sector and Global team to get the proposition launch ready for retail in 2026.

You will need to be experienced in working in a matrix organisation with a very collaborative approach and strong organisational skills.

Responsibilities

• Working with the Senior Marketing Manager to deliver launch execution for NPD including performance marketing, PR and sampling.
• Working closely with our bottling partner and agency partners

• Being no1 brand advocate, promoting the brand and its campaigns internally and externally through PR, Senior stakeholder social posting, award submissions etc.
• Leading the budget management together with Senior Marketing Manager

Qualifications

• Strong consumer understanding and brand building skills - understanding consumer insights to help build stronger activations & campaigns
• Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
• Performance marketing & online basics - proven track record on successfully selling products DTC, Amazon and other online channels
• Project management - proven track record of managing multiple projects in a fast moving and ever-changing environment with maturity and foresight to cope with input and changes
• Experience in sports marketing is a bonus
• Experience of engaging and leading cross-functional teams, internal and external partners
• Leading external agencies to develop and deliver winning marketing plans & content
• Budget Management experience

Why PepsiCo?

PepsiCo is one of the world's leading food and beverage companies serving more than 200 countries around the world, with everyday favourites like Walkers, Doritos and PEPSI.

With over 20 global megabrands, we have a well-earned reputation for strong brand marketing expertise. We are proud to be the home to some of the best marketers in the world and an employer of choice of aspiring marketing professionals.

At PepsiCo, marketing is as much about sharp commercial thinking as it is creativity; our combination of courage and pragmatism has proved a real winner.

Every day, millions of people in the UK enjoy our snacks and beverages. The vision of the 4,500 strong team behind these household names is to be the Global Leader in Convenient Foods and Beverages by Winning with Purpose.

Behind this vision lies a passion for sustainability and a commitment to doing business in the right way. We strongly believe that integrating purpose into our business strategy will be the key to our future success.

More about PepsiCo.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Why Join Us?

We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits-from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.

A Space to be You

We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.

Equal Opportunities

We're an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.

To enable you to be at your best we will ensure you are provided with any physical or non-physical adjustments to support your participation in the job application and interview process. Please speak to the Recruiter directly about any support you need.