Brand Manager - FTC

Goliath Games Llc; Guildford; On-site; GBP 32,000 - 45,000; Full time

Benefits offered by this job

Competitive salary

Company pension scheme

Job summary

Goliath is seeking a proactive Brand Marketing professional for a fixed-term contract in the UK. You will own brand strategy and manage product ranges across markets, collaborating with partners to hit milestones.

The role includes planning A&P, creating brand materials for key events and coordinating with licensors, with 2–4 years in toys/entertainment and a marketing degree.

Qualifications

• A degree in Marketing, Business Studies, or an equivalent qualification.
• 2–4 years' experience, ideally within the toy, games, or entertainment industry.
• Strong teamwork and communication skills, as we work across multiple countries.

Responsibilities

• Act as custodian of assigned brand(s), ensuring all elements of the brand strategy align to maximise business results.
• Manage all aspects of the product range, working with partners to bring products to market within key milestones and budget.
• Support the development of the brand line plan in collaboration with the Senior Marketing Team.
• Create and maintain brand preview documents and product line plans.
• Identify new opportunities through market and category gap analysis, becoming a true category expert.
• Develop A&P plans in collaboration with agencies and the Senior Marketing Team to ensure cost-effective use of promotional budgets.
• Brief and manage external agencies.
• Oversee and manage TVC edits.
• Build strong working relationships with licensors, working closely with the Marketing and Licensing Director; attend licence meetings and identify joint consumer and retail marketing opportunities.
• Develop and deliver brand presentations and sales materials at key times of year (toy fairs, spring and autumn previews).
• Plan and execute toy fair activity across the brand portfolio.
• Demonstrate a willingness to learn, continuously building knowledge and expertise within the marketing team.

Skills

Brand management

Marketing strategy

Cross-functional teamwork

Communication skills

Project management

Market analysis

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Job description

Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and smart collaboration.

Goliath has an entrepreneurial, fast-moving, market-driven culture, so the ability to work independently as well as part of a team is critical. You will also need to be organised, proactive, and able to work well under pressure.

Are you looking for a fixed term contract role? Do you have what it takes to be part of our fast-moving, creative company?

Key Tasks / Main Duties

• Act as custodian of assigned brand(s), ensuring all elements of the brand strategy align to maximise business results.
• Manage all aspects of the product range, working with partners to bring products to market within key milestones and budget.
• Support the development of the brand line plan in collaboration with the Senior Marketing Team.
• Create and maintain brand preview documents and product line plans.
• Identify new opportunities through market and category gap analysis, becoming a true category expert.
• Develop A&P plans in collaboration with agencies and the Senior Marketing Team to ensure cost-effective use of promotional budgets.
• Brief and manage external agencies.
• Oversee and manage TVC edits.
• Build strong working relationships with licensors, working closely with the Marketing and Licensing Director; attend licence meetings and identify joint consumer and retail marketing opportunities.
• Develop and deliver brand presentations and sales materials at key times of year (toy fairs, spring and autumn previews).
• Plan and execute toy fair activity across the brand portfolio.
• Demonstrate a willingness to learn, continuously building knowledge and expertise within the marketing team.

Qualifications & Experience

• A degree in Marketing, Business Studies, or an equivalent qualification.
• 2-4 years' experience, ideally within the toy, games, or entertainment industry.
• Strong teamwork and communication skills, as we work across multiple countries.

Essential Personal Attributes

• Strong interest in toys and games.
• Outgoing, open, and energetic personality with a good sense of humour.
• A professional, self-motivated, and dedicated marketer committed to continuous learning and development.
• Strong initiative and creative problem-solving skills.
• Ability to listen to and understand others’ perspectives and objectives.
• Positive team player with excellent organisational and project management skills.
• Ability to start a FTC role for up to 12 months.

What You Can Expect from Us

• Opportunity to work on fast-paced, high-performing international brands.
• Exposure to a multinational business with teams across the globe.
• Freedom to make your mark on the brands you manage.
• A fun working environment with experienced and driven colleagues.
• Work on exciting products with plenty of variety - no two days are the same.
• Competitive salary and company pension scheme.