Brand Manager - Away from Home

PepsiCo; Reading; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join PepsiCo’s Marketing Team as you help lead activation plans for Pepsi Max, the UK’s largest carbonated soft drink brand. This role involves working collaboratively with various stakeholders to ensure successful marketing initiatives, backed by a strong understanding of consumer insights and strategic planning. Enjoy competitive salary and benefits while contributing to the growth of iconic brands.

Benefits

Competitive salary

Bonus

Car allowance

Flexible working

Critical illness cover

Discounted gym memberships

Enhanced parental leave

Electric car schemes

Qualifications

• Experience working in a customer-facing role with strong communication skills.
• Strong consumer understanding to build compelling brand activations.
• Experience managing budgets and working with cross-functional teams.

Responsibilities

• Support the Marketing Manager in brand activations and customer engagement.
• Leverage brand assets for impactful activations across media channels.
• Collaborate with external agencies and internal teams to deliver marketing plans.

Skills

Communication

Brand Building

Consumer Understanding

Budget Management

Job description

Overview

Why join the international Beverages team?

At Pepsi Beverages UK we're proud to lead a portfolio of some of the UK's most iconic brands. Pepsi Max is the nations no 1 Cola (sub-brand, by volume); 7up is the leading drink in Lemon & Lime; Lipton is the UK's no 1 Ice Tea; and Rockstar is making an exciting foray into the fast moving Energy Drinks space. The UK is one of Pepsi International Beverages 'Anchor Markets' with ambitious growth targets and a really exciting agenda to lead the next generation of Soft Drink growth. Working with our bottling partner - Carlsberg Britvic - this is a high-performing team on a strong growth trajectory with some really exciting ambitions ahead.

What you'll get up to

This is an exciting opportunity to join GB’s largest carbonated soft drink brand Brand – Pepsi Max! You’ll be joining the Marketing Team at an exciting phase of the brand’s development, with an opportunity to lead breakthrough marketing plans within some really exciting Customers.

In this role you will be responsible for supporting the Marketing Manager to deliver year round activation of our brand occasions across the Away From Home Channel (AFH). All the while you will need to keep the consumer at the heart of all you do whilst ensuring we are building the strongest commercial opportunities for the brand to grow and expand its footprint. You will need to be entrepreneurial and good at working with multiple stakeholders to ensure we are successful.

The role reports into the UK AFH Marketing Manager

Responsibilities

• Working with MM to deliver Pepsi Beverages core brand activations, leveraging brand assets to create impactful AFH activations across media, digital and POS for key AFH sub-channels
• Work with commercial teams in PepsiCo and Carlsberg Britvic to create total Beverage Portfolio Marketing activations to win with customers in both AFH and Aggregators / eComm
• Work directly with key AFH Partners, Yum Group, Cineworld, Vue to create and execute channel plans that integrate into Pepsi Max brand plans

Qualifications

• Experience working in a customer facing role – Strong communication skills and confidence in presenting brand plans and selling stories
• Strong consumer understanding and brand building skills - understanding consumer insights to help build stronger activations & campaigns
• Experience of working within a matrix organisation
• Leading external agencies to develop and deliver winning marketing plans & content
• Strong track record of taking business projects from concept to delivery
• Engaging and exciting sales behind our plans
• Budget Management experience

Why PepsiCo?

PepsiCo is one of the world's leading food and beverage companies serving more than 200 countries around the world, with everyday favourites like Walkers, Doritos and PEPSI.

With over 20 global megabrands, we have a well-earned reputation for strong brand marketing expertise. We are proud to be the home to some of the best marketers in the world and an employer of choice of aspiring marketing professionals.

At PepsiCo, marketing is as much about sharp commercial thinking as it is creativity; our combination of courage and pragmatism has proved a real winner.

Every day, millions of people in the UK enjoy our snacks and beverages. The vision of the 4,500 strong team behind these household names is to be the Global Leader in Convenient Foods and Beverages by Winning with Purpose.

Behind this vision lies a passion for sustainability and a commitment to doing business in the right way. We strongly believe that integrating purpose into our business strategy will be the key to our future success.

More about PepsiCo.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visitwww.pepsico.com, and follow onX (Twitter),Instagram,Facebook, andLinkedIn @PepsiCo.

Why Join Us?

We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.

A Space to be You

We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.

Equal Opportunities

We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.

To enable you to be at your best we will ensure you are provided with any physical or non-physical adjustments to support your participation in the job application and interview process. Please speak to the Recruiter directly about any support you need.