Brand Manager - 12 Month FTC

pladis Global; Chiswick; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Flexible hybrid working (3 days in the

office, 2 days remote

Job summary

pladis Global is seeking a Brand Manager in the UK to lead brand strategy, marketing programmes and growth plans across a dynamic portfolio. You will partner with commercial teams, agencies and cross-functional colleagues to deliver profitable brand performance.

The role combines strategic planning with hands-on execution, including in-store activations and product launches, under a hybrid work pattern with three days in the office and two days from home.

Qualifications

• Proven track record in brand marketing and leading cross-functional teams.
• Experience with market research and data-driven decision making.
• Budget management and portfolio performance accountability.

Responsibilities

• Lead development and delivery of brand strategy and marketing programmes.
• Drive revenue and profits for the brand portfolio.
• Develop and implement strategic marketing plans to hit targets.
• Collaborate with commercial teams and agencies for integrated campaigns.
• Manage in-store activation and new product launches.
• Lead cross-functional teams and present to directors at gate reviews.

Skills

Brand marketing

Project management

Budget management

Market research

Product development

Data-driven insights

Influencing stakeholders

Tools

IRI/Nielsen data

Kantar data

Job description

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

This role offers an agile 3,2 working pattern with 3 days in the office and 2 days from home.

As we try to reduce our carbon footprint and adapt our styles of working, pladis global’ s amazing head office in Chiswick Park offers great public transport links, agile working spaces, with both meeting and training rooms, as well as formal and informal workstations. The park also offers great restaurants and services for everything you need to suit your day.

We do offer parking within Chiswick Park, which is limited and booked on a first come first serve basis, however if you must drive there are also other options outside of the business park itself.

Our story

Family and ideas have always been our ingredients. Our founding families believed biscuits and chocolates could bring moments of happiness to the world. Their ideas have stood the test of time. Their spirit continues to inspire our future. It’s in the care and the craft we bake into biscuits and chocolates that have been loved for generations. And it’s in the fresh ideas, the new twists, flavours and textures we add to old and new favourites.

Our 16,000 colleagues across our global network of bakers, distribution sites and offices each with their own unique, diverse experience. To bring happiness with every bite.

If you’re a part of the pladis team, you know what it means to bring it. Whether its or resilience, team spirit or go-getting attitude. Our courage and compassion. Our ownership. Our whole selves. We Bring it. Day in, day out.

Inspired by you

Our founders didn’t follow rules and recipes, they created them. We’re looking for fresh thinkers to help us create the next chapter for pladis.

pladis succeeds because of people like you. People who wake up in the morning excited to get to work. Who believe in themselves and their potential. Who want to grow as part of a global community of like-minded colleagues! Because growth is our oxygen and our fuel. And it’s our deep and abiding belief that growth comes from working together, helping each other out, always passionate about our purpose to bring happiness with every bite

What will this role achieve?

• As a Brand Manager you will be accountable for driving the development and the implementation of the brand strategy, working with our commercial teams to develop growth plans, developing and delivering compelling and distinctive brand marketing programmes, and above all building marketing leading brands that people talk about.

• The Brand Manager plays a role in making things happen, in inspiring, persuading, and gaining commitment for his / her projects across different functions and different work levels. You will need to have the confidence to present to Director and UK Exec level on a frequent basis.

• The role will handle the overall revenue and profit delivery of a brand portfolio

• The role holder will develop, drive and implement the strategic marketing plan for the portfolio, ensuring short and long term financial targets are achieved

What will be your key deliverables?

Lead part of the brand portfolio, monitoring performance, recommending actions and motivating teams and other functions to drive brand performance

• Work with the line manager to define and deliver 3 year strategic plan

• Develop annual plan for area of responsibility and Delivery of brand strategy & plans to meet business sales and profit targets in line with Brand Planning process and pladis UK performance important metrics.

• Regularly review plan and performance throughout the year, taking appropriate remedial action

• Emphasis on using data and insights to drive projects and further develop the brand

• Work with manager and cross agency team to deliver integrated marketing initiatives

• Own the development and delivery of innovation and renovation projects for area of responsibility as the need arises to deliver annual plan. Including project management, leading cross functional teams and projects through monthly gate reviews to gain alignment.

• Act as brand and consumer champion within pladis UK

• Manage the development of strong integrated marketing plans, as appropriate across OOH, digital, social media, in-store. Commercially manage your portfolio or area of brand responsibility in order to hit performance targets

• Development of brand plan, identify market opportunities for brand growth based on a clear understanding of consumer insight and the competitive landscape. Build a commercially strong brand plan to deliver brand growth and share gain.

• Lead cross functional teams to deliver ongoing brand building and sales driving programmes, including in-store activation and new product launches.

• Engage and persuade others to gain commitment to key initiatives without reliance on formal authority. Inspire our commercial teams to deliver for the job holder’s respective brand.

• Form strong working relationships with technical development and supply chain on the development of brand renovation projects.

Bring your experience

• Proven track record in project management

• Proven track record in leading and influencing partners at all levels of the business and across functions

• Brand Marketing

• Budget Management

• Market research

• Product Development

• Experience of IRI/Nielsen and Kantar data

• Passionate about growing and building brands.

• Determination, entrepreneurialism, ambition and drive.

• Energy for partnership and crafting initiatives that build growth. There is real scope for success with this portfolio and a real focus for business growth over three years.

• Self-starter, able to work across multiple projects and subject areas.

Our Purpose

Bring happiness with every bite

It’s a purpose that every one of our colleagues, all around the world believes in. And while we’re all unique, we also share the same values.

Each of our values is important on its own. In combination they’re incredibly powerful.

Our values have deep personal meaning to us. They’re part of who we are and what we stand for as an employer

Living our pladis values is a key part of success, look out for questions in your interview that link to these key pladis values.

Our Values

Best mix of ingredients

pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.