Brand Manager

pladis Global; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Annual Incentive Plan (AIP)

Private medical Insurance

Cycle to work scheme

Discounted gym membership – Carlisle &

Employee Assistance Programme

Job summary

pladis is seeking a Brand Manager, Brand & Communications to lead the Godiva brand strategy across global markets, channels and touchpoints. You will translate brand strategy into compelling communications, campaigns and assets that strengthen equity and drive commercial growth.

Based at our MIU Campus in Chiswick Park, West London, you will collaborate with Design, Category and Commercialisation teams, manage external agencies, and develop global toolkits while ensuring local activation remains

Qualifications

• Experience in brand marketing, brand communications, campaign management or content development.
• Proven experience managing agencies and external creative partners.
• Strong project management and organisational skills across multiple priorities.
• Excellent stakeholder management across functions, regions and cultures.
• Understanding of brand building, storytelling and integrated marketing communications.
• Experience deploying content across digital, social, CRM, ecommerce and retail channels.
• Ability to translate strategy into execution through effective assets and campaigns.
• Strong analytical skills to interpret campaign performance data.

Responsibilities

• Develop and deploy world-class communications, campaigns and brand assets for Godiva globally.
• Create global toolkits, playbooks and asset libraries to support market activation.
• Coordinate agency partners to deliver high-quality assets on time and to standard.
• Build content plans and calendars across retail, ecommerce, CRM, social, digital and other touchpoints.
• Support global seasonal campaigns, product launches and key brand moments.
• Ensure assets align with premium Godiva branding and are scalable across markets.
• Collaborate with Design, Category and Commercialisation teams to integrate communications into plans.
• Provide local markets with activation guidance and launch readiness support.
• Manage relationships with creative, content, PR and influencer agencies and approvals.
• Track performance and identify opportunities for optimization.
• Share best practices across regions to improve marketing effectiveness.

Skills

Brand marketing

Brand communications

Campaign management

Content development

Agency management

Project management

Stakeholder management

Storytelling

Digital marketing

Analytical skills

Written and verbal communication

Job description

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

Role Title:

Brand Manager, Brand & Communications

Site Introduction

In 2021, pladis proudly opened the doors to our vibrant global hub, the MIU Campus. Located in the heart of Chiswick Park, West London. Just a short 5-minute walk from Gunnersbury Station, our campus is nestled within 33 acres of beautifully landscaped gardens, offering a welcoming and inspiring environment for all. Chiswick Park is home to both our UK and Global Corporate teams, bringing together diverse teams across the business.

What will this role achieve?

The Brand Manager, Brand & Communications will play a pivotal role in bringing the Godiva brand strategy to life through the development and deployment of world-class communications, campaigns, content and brand assets. The role will ensure Godiva presents a consistent, distinctive and premium brand experience across all global markets, channels and touchpoints.

Working at the centre of brand building, the role will translate brand strategy into effective execution by creating communication platforms, campaign materials, content plans and toolkits that enable markets to activate the Godiva brand locally while maintaining global consistency. The role will strengthen brand equity, improve mental availability, support innovation launches and contribute to commercial growth through impactful and effective communications.

The position will also act as a key connector between Brand, Design, Category, Commercialisation and regional teams, ensuring communications are aligned, scalable and delivered to the highest standards.

What will be your key deliverables?

• Support the development and execution of global communication platforms, campaigns and brand storytelling initiatives.
• Create and manage global communication toolkits, playbooks and asset libraries to support market activation.
• Develop campaign briefs and coordinate agency partners to deliver high-quality communication assets on time and within agreed standards.
• Build and manage content plans and calendars across retail, ecommerce, CRM, social media, digital and other customer touchpoints.
• Support the delivery of global seasonal campaigns, product launches and key brand moments.
• Coordinate the creation, review and deployment of communication assets, ensuring alignment with Godiva’s premium brand positioning and distinctive assets.
• Support creator, influencer, PR and content partnership programmes that enhance brand visibility and engagement.
• Partner closely with Design teams to ensure all communications are visually distinctive, consistent and recognisably Godiva.
• Collaborate with Category and Commercialisation teams to integrate communication requirements into innovation and portfolio plans.
• Provide local markets with activation guidance, localisation frameworks and launch readiness support.
• Manage day-to-day relationships with creative, content, PR and influencer agencies, including timelines, feedback and approvals.
• Track campaign performance, communication effectiveness and asset utilisation, identifying opportunities for optimisation and continuous improvement.
• Capture and share best practices and learnings across regions to improve marketing effectiveness and execution quality globally.

Bring your experience.

Essential

• Experience in brand marketing, brand communications, campaign management or content development.
• Proven experience managing agencies and external creative partners.
• Strong project management and organisational skills with the ability to manage multiple priorities simultaneously.
• Excellent stakeholder management skills with the ability to collaborate across functions, regions and cultures.
• Strong understanding of brand building principles, storytelling and integrated marketing communications.
• Experience developing and deploying content across digital, social, CRM, ecommerce and retail channels.
• Ability to translate strategy into execution through effective communication assets and campaigns.
• Strong attention to detail and commitment to maintaining brand consistency and quality standards.
• Commercial awareness and understanding of how communications contribute to brand growth and business performance.
• Excellent written and verbal communication skills.
• Proactive and resilient, with the ability to influence without direct authority.
• Strong analytical skills with the ability to interpret campaign performance data and identify improvement opportunities.

Desirable

• Experience working within premium, luxury, FMCG or consumer goods brands.
• Experience supporting global or multi-market brand communications programmes.
• Knowledge of creator, influencer and PR marketing programmes.
• Experience developing global marketing toolkits, asset hierarchies and communication guidelines.
• Understanding of ecommerce marketing and omnichannel customer journeys.
• Experience supporting product innovation launches and go-to-market communications.
• Familiarity with communication measurement frameworks and marketing effectiveness tools.
• Experience managing content production and asset development processes.
• Knowledge of localisation and market adaptation best practices.
• Experience working in a matrix organisation with multiple stakeholders and cross-functional teams.
• Passion for premium consumer brands, food, gifting or luxury retail sectors.

What will the interview process be?

• Initial Telephone call with Talent Acquisition
• 1st stage interview – 45 minutes competency-based interview based on our company values and your experiences.
• 2nd stage interview – 90 minutes – a technical interview to understand your skill set/case study or presentation interview.

pladis does also use both Psychometric and Aptitude tests to support our processes so you may be asked to complete these as part of your process. Some processes may differ, but we will keep you updated!

What does pladis offer you?

• Annual Incentive Plan (AIP)– this is the business’s annual bonus scheme.
• Opportunity to self-enrol into Health Cash Plan
• Private medical Insurance
• Enhanced parental leave and a supportive phased return-to-work program to help colleagues balance family and career.
• Stakeholder Pension Scheme
• Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme
• 25 days + bank holidays
• Holiday Enhancement Scheme
• 1 Volunteering Day per year
• Cycle to work scheme
• Discounted gym membership – Carlisle and Chiswick only
• Discount and Cashback Scheme – make your everyday spending work hard for you on major high street brands, supermarkets and services
• Access to Employee Assistance Programme
• Financial Wellbeing Support
• Access to great training and development opportunities

Our Values

Purpose led – We’re energised and guided by our purpose to bring happiness with every bite

Agile – We’re ever evolving, we never stand still, always improving for our customers and our consumers.

Positive – We’re highly motivated optimistic, courageous, and we inspire each other to be better

Resilient - We’re persistent in the face of setbacks, quick to adapt, learn and move forward

Collaborative – We gain strength from operating as one pladis, winning and succeeding together

Best mix of ingredients

pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.

Accessibility at Chiswick:

Our Chiswick site has step-free access, accessible entrances nad lifts between floors to support with individuals with mobility needs. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to receive other benefits and privileges of employment, and where possible to perform key job functions.

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.