Brand Manager

Aardvark Swift Recruitment Ltd; Windsor; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading global games publisher seeks a skilled Brand Manager for their Windsor team. In this strategic role, you will be responsible for developing brand strategies that drive success across high-profile gaming titles in EMEA and ANZ. Ideal for candidates with a passion for gaming and substantial experience in brand management.

Qualifications

• Substantial experience in strategic brand or marketing role, ideally in entertainment or digital content.
• Demonstrated ability to manage budgets effectively and execute marketing strategies.
• Deep understanding of the video games industry is crucial.

Responsibilities

• Develop and implement tailored go-to-market and promotional plans.
• Manage and report on marketing budgets and campaign effectiveness.
• Oversee development of marketing assets and monitor audience reception.

Skills

Collaboration

Communication

Project Management

Market Analysis

Job description

Role Title: Brand Manager
Location: Windsor, UK
Working Model: Hybrid, 3 days in the office per week

Overview:
A leading global games publisher is seeking an experienced EMEA Brand Manager to join their Windsor-based team. In this strategic role, you will report to the Senior Brand Manager and be responsible for developing and executing brand strategies that drive awareness, engagement, and commercial success across multiple high-profile gaming titles within the EMEA and ANZ regions.

This position could be perfect for an Assistant Brand Manager that feels they've reached a ceiling in their current role and what's that opportunity to step up. Likewise, for an experienced Brand Manager who wants to work for a legacy entertainment studio, or side step industries.

Key Responsibilities:

• Develop and implement tailored go-to-market and promotional plans across EMEA and Australia/New Zealand

• Work closely with global marketing teams to ensure brand alignment across territories, including Japan and the US

• Translate overarching brand pillars into actionable regional marketing plans

• Independently manage and report on allocated marketing budgets for specific titles

• Analyse and report on campaign effectiveness, ROI, and key performance indicators, including sales performance

• Stay up to date with market trends and conduct competitive analysis and consumer research

• Define brand positioning and extract actionable insights for regional application

• Clearly communicate brand vision and objectives across internal stakeholders and external partners

• Oversee development of marketing assets, localisation efforts, and creative campaign execution in collaboration with internal teams and agencies

• Monitor audience reception and adapt strategies to optimise impact

• Contribute to long-term brand growth strategies

• Foster alignment across the organisation around brand goals and messaging

Required Skills & Experience:

• Substantial experience in a strategic brand or marketing role, ideally within the entertainment or digital content industry

• Demonstrated ability to build and execute regional marketing strategies and manage budgets effectively

• Strong collaboration skills with the ability to work with international teams across various departments and cultures

• Deep understanding of the video games industry and current platform landscape

• Excellent organisational skills with a detail-oriented, proactive approach to project management

• Clear and confident communication style, with strong interpersonal abilities

• Comfortable working in a dynamic, fast-paced environment with multiple projects and stakeholders

Desirable:

• Proficiency in additional languages such as Japanese, German, Spanish, Italian, French, or Arabic

• A passion for gaming, particularly in genres such as action, horror, or Japanese RPGs