Brand Manager

JR United Kingdom; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading health company in the UK is looking for a Brand Manager to develop and execute innovative brand strategies. This role involves managing campaigns across various channels, ensuring brand consistency, and collaborating with cross-functional teams. The ideal candidate will have a strong background in brand management, excellent analytical skills, and a passion for enhancing healthcare access in the UK. A competitive salary and benefits are offered.

Qualifications

• Proven experience in brand management and strategy development.
• Ability to lead campaigns across various channels.
• Strong analytical skills to assess campaign performance.

Responsibilities

• Evolve and deliver effective brand strategies.
• Lead on brand initiatives and ensure brand consistency.
• Develop and implement engaging campaign strategies.
• Track and analyze campaign performance metrics.
• Collaborate with internal teams and partners for success.

Skills

Brand strategy

Campaign management

Cross-functional collaboration

Budget management

Performance analysis

Job description

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We’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing. Added to that we’re the first health insurer in the UK to be awarded B-Corp status in recognition of our significant achievements in sustainability, in addition to our ambitious environmental and social responsibility goals.

The Brand Manageris a key member of the Brand Team, who are responsible for shaping and delivering a compelling brand strategy that enhances awareness, consideration, and reputation of the Simplyhealth and Denplan brands, aligned to Simplyhealth’s objective of improving access to healthcare for all in the UK.

Reporting to our Head of Brand, you’ll lead the development and execution of comprehensive brand strategies that align with our business objectives and be a guardian of our brands. Your responsibilities will include overseeing and delivering brand campaigns, ensuring brand consistency across channels, and collaborating with cross functional teams to deliver brand growth and market share. You will leverage insights and market trends to inform decision making, manage budgets effectively and mentor junior team members to foster a high-performing brand function.

Key responsibilities:

Brand Strategy and Management

• Support the Head of Brand in evolving and delivering brand strategy
• Embed brand values, tone of voice and visual identity across channels
• Lead on brand initiatives including refreshes and strategic projects

We’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing. Added to that we’re the first health insurer in the UK to be awarded B-Corp status in recognition of our significant achievements in sustainability, in addition to our ambitious environmental and social responsibility goals.

The Brand Manageris a key member of the Brand Team, who are responsible for shaping and delivering a compelling brand strategy that enhances awareness, consideration, and reputation of the Simplyhealth and Denplan brands, aligned to Simplyhealth’s objective of improving access to healthcare for all in the UK.

Reporting to our Head of Brand, you’ll lead the development and execution of comprehensive brand strategies that align with our business objectives and be a guardian of our brands. Your responsibilities will include overseeing and delivering brand campaigns, ensuring brand consistency across channels, and collaborating with cross functional teams to deliver brand growth and market share. You will leverage insights and market trends to inform decision making, manage budgets effectively and mentor junior team members to foster a high-performing brand function.

Key responsibilities:

Brand Strategy and Management

• Support the Head of Brand in evolving and delivering brand strategy
• Embed brand values, tone of voice and visual identity across channels
• Lead on brand initiatives including refreshes and strategic projects

Campaign Development, Planning and Execution:

• Develop and implement a campaign strategy aligned with overarching brand and business objectives
• Brief and interrogate large scale paid media plans e.g. audience analysis, channel strategy, budget splits, proposed partners and formats
• Develop and execute engaging and impactful brand assets across agreed channel plan, e.g. digital, social media, print, events – to achieve specific awareness and consideration objectives
• Manage campaign budgets, resources and timelines, ensuring effective and efficient delivery
• Analyse campaign performance and provide insights to inform future campaign development

Brand Story & Campaign Integration:

• Collaborate with other marketing teams to ensure consistent brand messaging and brand story across all communication activities, and meets audience needs.
• Develop and maintain brand guidelines and templates to ensure consistent brand application.
• Provide brand expertise and support to other teams as needed.
• Coordinate the production of high-quality content, such as social media posts, email marketing assets, advertisement and promotional materials.

Performance Measurement and Reporting

• Track and analyse campaign performance using relevant metrics and tools (putting in place additional tools tracking where required), providing insights and recommendations for improvement.
• Prepare regular reports on campaign outcomes, highlighting successes, challenges, and lessons learned of a standard to be shared with Exco and Board.

Collaboration and Stakeholder Engagement

• Partner with internal teams, including product, sales, and customer service, to ensure campaigns align with broader business initiatives.
• Maintain strong relationships with external agencies, vendors, and partners to drive campaign and brand success