Brand Manager

Lotus Bakeries, Milan; St Albans; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in healthy snacks is seeking a UK Brand Manager for Kiddylicious. The role involves executing brand strategies, managing communications, and building strong relationships with consumers to enhance brand awareness and penetration. Ideal candidates will have a degree and significant experience in FMCG marketing.

Qualifications

• Minimum 4 years of relevant marketing experience within an FMCG environment.
• Experience managing through-the-line campaigns within a brand team.
• Experience developing owned media content and working with influencers.

Responsibilities

• Managing and reviewing the social media schedule for optimal engagement.
• Identifying influencers and collaborating to produce engaging content.
• Supporting the Marketing Manager in executing brand plans.

Skills

Project Management

Communication

Analytical Thinking

Education

Degree-level education

Job description

Lotus Natural Foods, the healthy snacking division of Lotus Bakeries, encompasses a portfolio of five brands: BEAR, TREK, nakd., Kiddylicious, and Peter’s Yard. Each brand has its own distinct proposition and role within our business. We have ambitious growth plans for all our brands, aiming for sustainable long-term development. We believe that taste and quality are fundamental to our identity as brand leaders in our categories, setting us apart from competitors. All our brands originated in the UK, our initial market for distribution, but over the years, they have expanded globally, along with our business. We have achieved significant milestones, but there remains ample room for further growth. To support this, we seek talented individuals who share our ambition to make a difference and contribute to our next chapter of growth. If you're interested, please read on…

Reporting to the UK Marketing Manager, you will execute brand strategies to significantly increase household penetration and position Kiddylicious as the Go-To Baby Finger Food brand in the UK. You will represent the brand, managing communications, our online community, and helping to build a brand that families and children love. This includes creating engaging content and expanding our reach to new consumers.

Aligned with our T.O.P. values of Team Spirit, Open Dialogue, and Passion, your key responsibilities will include:

1. Managing and reviewing the social media schedule for optimal engagement and brand relevance in collaboration with the Digital Executive.
2. Identifying influencers who can serve as brand advocates and collaborating with them to produce relevant, engaging content.
3. Supporting the Marketing Manager in executing Kiddylicious brand plans.
4. Attending and communicating brand plans to retailers throughout the year.
5. Collaborating with cross-functional teams to understand retailer-specific strategies and exploring how Kiddylicious can align with them.
6. Analyzing portfolio performance continuously and keeping the brand proposition ahead of the competition, ensuring the optimal product range on shelves, including formats and sub-ranges.
7. Delivering annual NPD with detailed go-to-market plans, including sell-in strategies and communication launches, working with Global, Sales, and Category teams.
8. Leading and implementing best-in-class consumer activation plans and events with clear evaluation metrics.
9. Supporting the Kiddylicious team in increasing visibility across all activities.

Profile

We are seeking an energetic and experienced Brand Manager eager to join our fast-paced team and make a tangible difference. As UK Brand Manager for Kiddylicious, you will be a key driver of brand awareness and penetration, building strong relationships with consumers and ensuring our products reach as many families as possible.

Knowledge & Experience:

• Degree-level education
• Minimum 4 years of relevant marketing experience within an FMCG environment
• Experience managing through-the-line campaigns within a brand team
• Experience developing owned media content and working with influencers
• Strong project management skills, including cross-functional collaboration
• Understanding of advertising agencies, with the ability to plan, measure, and execute marketing campaigns and strategies
• Ability to derive insights from data and translate them into actionable strategies
• Experience working with global or central marketing teams

Key Attributes

• Proactive and autonomous, with the drive to lead initiatives
• Excellent communication skills, both oral and written, to inspire and engage others
• Analytical thinking capabilities
• Self-starter with the ability to work independently

Our working atmosphere is truly unique. People are passionate, hardworking, and driven to grow and improve the business. It is also an enjoyable environment with low stress and a culture of mutual support—providing a perfect balance,