Brand Manager

JR United Kingdom; St Albans; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading UK snack company seeks a Brand Manager to shape the future of their brand. This high-impact role involves managing social media strategies, executing brand plans, and collaborating across teams to ensure brand visibility and consumer engagement. The ideal candidate will have 4+ years in FMCG with a strong track record in brand campaigns.

Qualifications

• Degree-educated with 4+ years of FMCG or consumer product experience.
• Proven track record in executing brand campaigns and content strategies.
• Experience with social media and influencer engagement.

Responsibilities

• Manage and optimise social media strategy and influencer engagement.
• Execute brand plans and analyze brand performance.
• Deliver NPD and Go-To-Market plans in collaboration with teams.

Skills

Analytical thinking

Communication

Collaboration

Education

Degree

Job description

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The Advocate Group is proud to partner with a leading UK snack company in their search for a Brand Manager to join their dynamic team!

This is a great opportunity to join their team and play key role in shaping the future of one of the UK’s leading snacking & confectionary brands and see the direct impact of your work!

Responsibilities:

• Manage and optimise social media strategy and influencer engagement.
• Execute brand plans, ensuring brand visibility.
• Partner with retailers and cross-functional teams to create impactful activations.
• Analyse brand and category performance, shaping portfolio and NPD decisions.
• Deliver NPD and Go-To-Market plans in collaboration with Global and Commercial teams.
• Lead inspiring consumer activations and events with a clear understanding of KPIs.
• Be the face of the brand, fostering a strong community and visibility both online and offline.

About You:

• Degree-educated with 4+ years of FMCG or consumer product experience.
• An understanding of compliance is preferred.
• Proven track record in executing 360° brand campaigns and content strategies.
• Experience working with influencers and owned media content.
• A confident, collaborative go-getter who thrives in fast-paced, autonomous roles.
• Strong analytical thinker with a flair for turning insights into actions.
• Skilled communicator with agency and cross-functional experience.

If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!

Find out more about our available opportunities or how we can help you further your career – contact us today.

If you're interested in this position, please get in touch with Emmaat The Advocate Group or APPLY NOW to be considered for this exciting opportunity.

The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age.

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