Brand Manager

Müller UK & Ireland; Shrewsbury; On-site; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Annual bonus

Healthcare

Life assurance

Pension

Annual leave

Leave buy/sell

Parental leave

Employee assistance

Discounts program

Job summary

Müller UK & Ireland is seeking an experienced Brand Manager - Health to shape brand strategy, drive innovation and activation across the full marketing mix. You will lead the health portfolio with partners across Sales and Category, Agency and R&D teams to deliver impactful campaigns and sustainable growth.

You will balance brand planning, new product development, and in-market execution, leveraging data to inform decisions and measure success.

Qualifications

• Support the development and delivery of brand strategies and annual brand plans.
• Lead new product development from idea through to launch and in-market activation.
• Plan and execute activity across media, communications, shopper and commercial channels.
• Act as a key day-to-day contact for creative and media agencies, with support from the Senior Brand Manager.
• Take responsibility for areas of the health portfolio, including brand planning, innovation development and commercial performance.
• Work with Sales and Category teams to understand performance and identify distribution and growth opportunities.
• Use brand, consumer and commercial data to make clear recommendations.
• Track brand and campaign performance against agreed measures and identify where activity needs to be adjusted.
• Coordinate cross-functional project teams and manage multiple priorities.
• Manage and develop one direct report.
• You'll have consumer marketing experience, ideally gained in FMCG, food, drink, nutrition, health and wellness or another fast-paced branded environment.

Responsibilities

• Support the development and delivery of brand strategies and annual brand plans.
• Lead new product development from initial idea through to launch and in-market activation.
• Plan and execute activity across media, communications, shopper and commercial channels.
• Act as a key day-to-day contact for creative and media agencies, with support from the Senior Brand Manager.
• Take responsibility for areas of the health portfolio, including brand planning, innovation development and commercial performance.
• Work with Sales and Category teams to understand performance and identify distribution and growth opportunities.
• Use brand, consumer and commercial data to make clear recommendations.
• Track brand and campaign performance against agreed measures and identify where activity needs to be adjusted.
• Coordinate cross-functional project teams and manage multiple priorities.
• Manage and develop one direct report.

Skills

Brand strategy

New product development

Campaign activation

Data-driven decision making

Stakeholder management

Tools

Marketing analytics tools

Job description

We're looking for a Brand Manager - Health to join our award-winning Marketing Team and help shape the next stage of that growth. You'll have the opportunity to work across brand strategy, innovation and activation, helping create new products and bring compelling campaigns to life. This is a varied Brand Manager role covering the full marketing mix, including innovation, communications, digital, PR, packaging, shopper marketing and in-store activation. You'll work on some of the nation's most recognised dairy brands, alongside newer partnerships and propositions such as Müller x Myprotein. Your challenge You'll take responsibility for areas of the Müller health portfolio, helping develop the brand plans and innovation needed to unlock further growth. Depending on your background, your strengths may sit within brand development and strategy, or you may have broader experience launching products and delivering effective activation. What matters is your ability to understand consumers, make commercially grounded recommendations and turn plans into results. You'll work closely with Sales, Category, Commercial, R&D and agency partners, bringing different teams together to develop products, secure distribution and deliver impactful campaigns.,

• Support the development and delivery of brand strategies and annual brand plans.
• Lead new product development from initial idea through to launch and in-market activation.
• Plan and execute activity across media, communications, shopper and commercial channels.
• Act as a key day-to-day contact for creative and media agencies, with support from the Senior Brand Manager.
• Take responsibility for areas of the health portfolio, including brand planning, innovation development and commercial performance.
• Work with Sales and Category teams to understand performance and identify distribution and growth opportunities.
• Use brand, consumer and commercial data to make clear recommendations.
• Track brand and campaign performance against agreed measures and identify where activity needs to be adjusted.
• Coordinate cross-functional project teams and manage multiple priorities.
• Manage and develop one direct report.
  You'll have consumer marketing experience, ideally gained in FMCG, food, drink, nutrition, health and wellness or another fast-paced branded environment.

We're looking for someone who can bring a combination of:

• Brand strategy and practical in-market execution.
• New product development or innovation experience.
• Campaign, media, communications or brand activation experience.
• Commercial awareness and an understanding of how marketing decisions affect wider business performance.
• Confidence using data and insight to inform brand recommendations.
• Strong project management and organisational skills.
• The ability to influence stakeholders and lead cross-functional teams.
• A collaborative, pragmatic approach and the confidence to take ownership.

You don't need to be a specialist in every area. You might be particularly strong in brand positioning and innovation, or you might have deeper experience in activation, communications and driving brand growth in market.

Müller is growing its presence within health and nutrition, creating new opportunities to reach consumers and expand into developing areas of the market.

• Annual bonus of up to 10%
• Annual pay reviews
• Private healthcare cover
• 4 x life assurance
• Pension plan - up to 8% matched contribution
• 25 days annual leave - increasing with service - plus bank holidays
• Purchase/sell annual leave scheme
• Enhanced maternity/paternity/family leave policy
• Employee assistance programme
• In addition, our employees have access to a Rewards Benefits Programme, giving you a range of discounts across 800 retailers online and in store

If you're ready to take real ownership, work across the full marketing mix and help develop Müller's growing health portfolio, we'd like to hear from you.