Brand Manager

Ethero; Shrewsbury; Hybrid; GBP 60,000 - 80,000; Full time

Job description

Brand Marketing Manager
Telford office/hybrid role
Good package/benefits

Exciting product range
Trusted brand
Collaborative SMT

Objective
Increase in brand recognition and positive brand perception within the sector. Grow website traffic, social media engagement and email marketing conversion rates. Contribute to brand marketing activity to lead generation and revenue growth.

Duties

1. Define and execute a comprehensive brand strategy to strengthen the company services' market position.
2. Plan and implement targeted marketing campaigns, ensuring consistency across all channels (digital, social media, print, and events).
3. Develop product positioning and messaging strategies.
4. Analyse industry trends, customer behaviour, and competitor activities to identify growth opportunities.
5. Work closely with cross-functional teams including sales, category, and regulatory teams to ensure brand and campaign alignment.
6. Ensure all branding efforts align with corporate guidelines and enhance brand equity, including developing the company brand guidelines.
7. Develop and manage customer retention and engagement strategies through digital and offline channels.
8. Monitor and analyse key brand performance metrics to assess effectiveness and adjust strategies as needed.
9. Oversee brand marketing budget, ensuring cost-effective campaign execution.

Essentials

1. Degree educated in Marketing, Business or similar.
2. Brand management experience and ability with marketing strategy & digital engagement.
3. Ability to analyse data and translate insights into actions.
4. Possess exceptional verbal & written communication skills.
5. Proven project management ability.

This role is UK based and does NOT have sponsorship opportunity.