Brand Manager

IUK IQVIA IES UK Limited; Reading; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the mental health field is seeking an experienced Brand Manager to drive the marketing strategy for existing and upcoming ADHD products. This role involves developing brand equity, managing marketing campaigns, and ensuring alignment with budget and ROI goals.

Qualifications

• 3+ years of experience in brand marketing, specifically in the pharmaceutical industry.
• Experience with brand launches and managing charity partnerships.
• Proven track record in creating and executing marketing campaigns.

Responsibilities

• Develop and execute the marketing and brand strategy for ADHD products.
• Manage brand marketing campaigns and ensure they meet net sales targets.
• Establish and communicate brand positioning within the global marketing strategy.

Skills

Brand Marketing

Project Management

Strategic Brand Products Marketing

Marketing Campaign Development

Building Brand Equity

Job description

Are you an experienced brand manager/ marketeer who is passionate about brand and consumer marketing, looking to join a company that has led the way with innovative products in the mental health field for many years?

Do you want to join a company that nurtures its employees and advocates an employee work-life balance?

We are delighted to be recruiting for a Brand Manager for a client who is dedicated to driving ADHD care forward! Our client is seeking a Brand Manager who will be responsible for developing and executing the marketing and brand strategy in the UK for an existing ADHD product as well as an imminent launch product.

Our client is looking for someone with:

• 3+ years minimum experience in brand marketing, in the pharmaceutical industry
• Ideally brand launch experience
• Experience working with charity partnerships, marketing agencies and internal and external stakeholders
• Strategic brand products marketing experience
• Full life cycle marketing experience
• Experience in building brand equity, creating marketing campaigns that deliver growth
• Excellent project management skills

Role Responsibilities:

Within this role, you will be required to advance the brand positioning and sales effectiveness for the client’s products. You will build the desired brand equity in the products to positively influence brand perception and create a larger market share. The successful candidate will lead in the establishment and communication of the brand and positioning the products within a global marketing strategy.

You will manage the creation, execution and reporting of all brand marketing campaigns, enabling the sustainable achievement of net sales targets in the UK.

As part of the role, you will take ownership of the planned expenditure to ensure each brand remains within approved budgets and with target return on investment.

This role is direct employment with our client.

Sponsorship is not available for this opportunity.

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IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com